Rachel Chapman

Lecturer, Department of Mass Communication, Advertising and Public Relations

About Rachel Chapman

Rachel Chapman is an adjunct professor, teaching interactive and digital marketing. She began her professional career working as a Digital Producer at advertising agencies before moving in-house to digital marketing leadership roles in the B2B tech space.

Rachel holds a unique combination of strategic thinking and technical knowledge: she’s equally comfortable building a product launch strategy as she is coding a microsite.

Her areas of specialization include: website analytics, personalization, search engine optimization, user experience, and content strategy.

“I have a passion for the constantly evolving landscape of web and digital marketing, and I love sharing that passion with my students. Each semester, my course changes to cover new trends and technology in the digital marketing space. I take a very hands-on and example-driven approach to teaching. My goal is for students to feel confident entering the workforce, having the ability to think strategically, collaborate well, and produce successful digital campaigns.”

Twitter: @rachelicha


  • BS Communication, Boston University