COM Dominates in Student Categories at Hatch Advertising Awards
COM advertising students took home 28 of the 30 student awards last month at the 62nd Annual Hatch Awards, one of the country’s premier competitions for New England creatives in marketing and advertising.
Nupur Chowdhury (COM ’23) took home the prestigious Next Gen Award. She received her master’s in advertising from COM in January.
Another COM alum, Michael Sullivan (CGS ’04, COM ’06), led the campaign winning the Best of Show award with the Arnold agency for the Progressive Insurance campaign featuring Dr. Rick, the counselor for people who are becoming too much like their parents.
“We know how talented, hard-working and determined our portfolio students are,” said Pegeen Ryan, associate professor of the practice, advertising. “When they are recognized with as many awards as they were this week, the rest of the advertising world gets to see that as well. Congrats to all on their outstanding creative work.”
Added Doug Gould, COM professor of the practice, advertising: “It looks easy when it’s done, but the students put a lot of work into this. They deserve the spotlight. And while we have done very well this year, it’s important to commend the students whose work was not elected but is no less remarkable in our eyes.”
The Hatch Awards honor New England work with award categories in print, video, audio, digital, mobile, and web-based content. The awards continue the tradition of celebrating the very best in creative excellence in the region, judged by top professionals across the country.
COM Student Winners:
GOLD
Un Serious Healthcare
- Client: The Case for Her
- Copywriter/Art Director: Arden Grant
- Copywriter/Art Director: Jacklyn Tsung
The Birds and the Bees
- Client: Bumble & Duolingo
- Art Director: Xinyi “Mini” Wu
- Copywriter: Gwynn Vaiciulis
SILVER
Now Delivering. Anywhere there’s hunger.
- Client: World Central Kitchen
- Art Director: Tai-Yang “Ken” Wu
- Copywriter: Dylan Hubert
Milkis Package Redesign
- Client: Milkis
- Art Director/Designer: Sayuki “Lisa” Kahara
A Little Cricket Never Killed Nobody
- Client: Hop Protein Bars
- Art Director: Alexa Sudarto
- Copywriter: Lisa Teri Ilmin
Shuffled Stories
- Client: Spotify
- Art Director: Arden Grant
- Copywriter: Jessica Stevens
BRONZE
Hell has an upside
- Client: Diablo
- Art Director: Nupur Chowdhury
- Copywriter: Carolyn Casper
Live a Lighter Life
- Client: Bic
- Copywriter/Art Director: Michelle Sylvest
- Copywriter/Art Director: Cristina Thorson
Brewed at Night
- Client: Night Shift Brewing
- Art Director: India Pearman
- Copywriters: Hannah Glickenhaus & Olivia Strauss
Stop AAPI Hate
- Client: Stop AAPI Hate
- Art Director: Jaimie Leung
- Copywriter: Ahro Choe
Beauty and Brawn
- Client: Kitchen Aid
- Art Director: Maggie Liu
- Copywriter: Carolyn Casper
Alt Couture
- Client: Alt Couture
- Copywriter/Art Director: Avishi Rajgarhia
- Art Director: Shiyu “Yuna” Mei
Evergreen for DashPass
- Client: DoorDash
- Art Director: Jessie Uiterwijk
- Copywriter: Kelsey Sarracino
Netflix Passport
- Client: Netflix
- Art Directors: Susan Rodriguez & Alexa Sudarto
- Copywriters: Kelsey Sarracino & Alexa Sudarto
Netflix Operation Airdrop Inbound
- Client: Call of Duty: Warzone
- Art Director: Yi-Wen Wong
- Copywriter: Jacklyn Tsung
MERIT
Better Together
- Client: Heineken
- Art Director: Jacob Linder
- Copywriter: Alexa Sudarto
Duolingo Math: Subtract Your Stress
- Client: Duolingo
- Art Director: Nupur Dutta Chowdhury
- Copywriter: Virginia Bonilla
Fine is Flavourless
- Client: Walkers
- Art Director: Tim Nessel
- Copywriter: Michelle Sylvest
Not Your Average Chew
- Client: Simply Gum
- Art Director: Tai-Yang “Ken” Wu
- Copywriter: Alberto Aizenman
Put Life on DND
- Client: Kayak
- Art Director: Nupur Chowdhury
- Copywriter: Virginia Bonilla
Miles Earned
- Client: New Balance
- Copywriter/Art Director: Jordan Cody Brandon
- Strategist/Copywriter: Isaac Braun
Read Local
- Client: Google
- Copywriter/Art Director: Sayuki “Lisa” Kahara
Copywriter/Art Director: Alexa Sudarto
Stop Waiting to Read
- Client: Penguin
- Copywriter/Art Director: Cristina Thorson
- Copywriter: Daniel Abadi
The Greats
- Client: Moleskine
- Copywriter/Art Director: Jordan Cody Brandon
- Copywriter/Art Director: Can Ozgen
The Red & The Black
- Client: Netflix
- Copywriter/Art Director: Sophia Flissler
- Copywriter/Art Director: Melissa Chan
- Copywriter/Art Director: Chloe Boscov-Brown
You’ve Got Challenges
- Client: The Home Depot
- Copywriter/Art Director: Carolyn Casper
- Art Director: Pranaswi Sadiparalla
Step Into the Spotlight
- Client: Spotify & TikTok
- Art Director: Julia Peller
- Copywriter: Sherry Ma
Truth Be Told
- Client: The New York Times
- Art Director: Anastasia Eremina
- Copywriter: Ilker Yakuppur