The Summer Los Angeles Ad/PR Internship Program offers students the opportunity to study and work in the heart of the media and entertainment industry. Students enroll in two courses and intern full time four days a week. One course focuses on careers in advertising and public relations in Hollywood through a speaker series featuring Boston University alumni in the entertainment industry. The second course offers a survey of entertainment promotion.
Study Abroad: Los Angeles
Study Abroad: Los Angeles
Requirements & Considerations
- Open to qualified undergraduate and graduate students
- Students must have rising sophomore status or higher; Priority will be given to qualified upperclassmen
- Admission requirements for all programs
Curriculum
Students enroll in two courses and participate in an internship placement full-time, four days a week. One course focuses on careers in advertising and public relations in Hollywood through a speaker series featuring Boston University alumni in the entertainment industry. The second course offers a survey of entertainment promotion. Study Abroad then enrolls students in a non-credit Hub co-curricular and a four-credit internship course, which includes a classroom component.
Note: Syllabi are for course approval and reference only. Students will receive up-to-date syllabi when their courses begin.
Required Courses
Students take the following two courses and an internship course:
Required Courses
- COM CM 563 Entertainment Marketing (4 credits)
- This course surveys the strategy, techniques, and communication media employed to market the range of entertainment available to the American audience. The course examines the organizations and people who conceive, create, and distribute video, film, print, interactive, and new technology within the framework of the entertainment promotion landscape. The course demonstrates how advertising, publicity, promotion, research, and overall marketing campaigns are created and the impact on the creative and business operations of entertainment companies.
- Syllabus
- COM CM 564 Entertainment Promotion: Speaker Series (4)
- The course will showcase agents, managers, publicists, and studio executives, among others, who will discuss their role and real-life experience in developing and guiding an entertainment project (be it a movie, play, book, or music) to success. The course surveys the nuts and bolts of taking an entertainment project from the ground up with emphasis on doing so in the digital age of the 21st century.
- Syllabus
Internship Course
Undergraduate students will be enrolled in both COM CM 471 and HUB SA 330, meanwhile graduate students will be enrolled in COM CM 809. Upon successful completion of the internship experience, undergraduate students will receive a Hub unit in the area Individual in Community from the co-curricular HUB SA 330.
Internship Course
- Non-credit Hub Co-curricular: HUB SA 330 Study Abroad Internship
- This course fulfills a single unit in each of the following BU Hub areas:
- Individual in Community
- This course fulfills a single unit in each of the following BU Hub areas:
- COM CM 471 Internship in Advertising/Marketing/Public Relations (4 credits)
- Study marketing techniques and media and consumer behavior while working in the marketing or PR departments of multinational firms, advertising agencies, or public relations agencies. Past internship placements have included MPRM, mml pr, Live Nation,Fabletics, Project Social T and ICON PR.
- Syllabus
- COM CM 809 Graduate Internship (4)
- Study marketing techniques and media and consumer behavior while working in the marketing or PR departments of multinational firms, advertising agencies, or public relations agencies. Past internship placements have included MPRM, mml pr, Live Nation,Fabletics, Project Social T and ICON PR.
- Syllabus
Internship Areas
Internship placements are available at various public relations, advertising, marketing, and special event firms within the industry. Students work full time and meet with the resident director throughout the program.
Placements are contingent on the student’s past experience and available opportunities, so flexibility is essential. Past internship placements have included MPRM, mml pr, RadicalMedia, Live Nation, Fabletics, MRKT, MKG, and Project Social T.
Housing & Student Services
- Students share furnished apartments at the Park LaBrea Apartments in Los Angeles.
- The apartments have two bedrooms with two occupants per bedroom. Each apartment has a shared kitchen stocked with cooking utensils.
- Singles are available on a space-available basis for a supplemental fee.
- Students have full access to amenities offered through this centrally located apartment complex.
- Although board is not included, students can easily walk to nearby grocery stores and restaurants.
- The apartments have on-site laundry facilities.
Program Dates
- Summer Term: Late May to early August
Application Timeline
This program follows rolling admissions and may fill before the official deadline.
Summer Semester
- Applications Open December 1
- Applications Deadline February 15
This program is rolling admissions; applications are reviewed once all application materials are received, prior to all deadlines. It is the student’s responsibility to ensure that all required materials are received by the BU Study Abroad office. Students are encouraged to apply as early as possible as some programs and internship tracks have limited space and may fill up before the deadline. Submitting a complete application prior to the application deadline, does not guarantee acceptance. Students will be emailed an admissions decision within three weeks of a completed application.
Information for BU Students Awaiting an Admissions Decision and exceptions to the standard admission calendar for all students can be found here.
Cost & Financial Considerations
- Summer 2023 Tuition & Fees: $16,203
Cost includes tuition, housing, and field trips. - Estimated program budget, including cost of living expenses for Summer 2023
- Grants and Scholarships available