Doug Gould

Doug has worked in agencies and for clients large, small, and in-between for three-plus decades as both an art and creative director.

For nearly half of his career, Doug developed advertising and managed client relationships from the creative side for Hill, Holliday, eventually serving as a senior vice president creative director. There, he helped create and author two of the agency’s signature Super Bowl commercials for Anheuser-Busch – one named by AdAge as a top-five commercial in the first 50-years of Super Bowl advertising, and the other winning USA Today’s annual Super Bowl AdMeter. His commercial and ad-making career allowed him to partner with numerous Oscar, Emmy and Grammy winners and nominees to create memorable work across the spectrum of media.

Gould’s work has been recognized nationally and internationally by Communication Arts, Cannes, ANDY, ADC, Hatch, Clio, MITX, Print, ADDYs, Luerzer’s Archive, The One Show, Forrester Research, and many others.

He has successfully executed creative campaigns in every facet of marketing from video, offline, and digital, to social media and web design. Gould has in-depth creative and management experience in consumer and business-to-business categories, including for Anheuser-Busch, CVS/pharmacy, Dunkin Donuts, John Hancock, Rockport Shoes, Staples, Blue Cross Blue Shield, City Year, Bank of America and countless others. Somewhat uniquely, Doug has been recognized for his work in the areas of art direction, copywriting, and photography which allows him to teach and mentor from multiple perspectives.
Doug is especially versed in developing and nurturing brand personalities, managing creative departments, and selling to C-level executives.

"I have seen the industry change at light-speed during my career and have spent the entire time adapting. It's changing as you read this. I use this lesson and more real-world knowledge to help my students get off to the best possible start. My life has been full of remarkable success and its far-less popular counterpart. My goal is to take what I have learned from both ends of the spectrum and to drop that knowledge to the next generation of creative minds, and to watch them and their careers take off."

What type of students should take your classes? The individual classes I teach are creative and strategically focused. By that I mean we're creative problem solvers within boundaries. Most students take my classes to become versed in conceptual thinking and execution. Classes are interactive, participatory, challenging, and designed to mimic the real-world of advertising media and creativity. You'll learn how to generate big extendable ideas. But... I can't do the work for you, bring your intellect and energy with you.

Twitter: @douggould1

douggouldcreative.com