- Title Professor of the Practice, Advertising
- Office 219B
- Email firstname.lastname@example.org
- Education BFA, Visual Design, University of Massachusetts-Dartmouth
Doug Gould is a College of Communication professor of the practice in advertising, and has worked in agencies and for clients large, small, and in-between over more than three decades as both an art and creative director.
For nearly 16 years Gould developed advertising for Hill, Holliday, eventually serving as a senior vice president creative director. There, he helped create and author two of the agency’s signature Super Bowl commercials for Anheuser-Busch – one named by AdAge as one of the top five commercials in its the 50-year history of Super Bowl advertising, and the other a winner of USA Today’s annual AdMeter list. His commercial and ad-making career allowed him to partner alongside numerous Oscar, Emmy and Grammy winners and nominees.
Gould’s work has been recognized nationally and internationally by Communication Arts, Cannes, ANDY, Hatch, Clio, ADNY, MITX, Print, ADDYs, Luerzer’s Archive, One Show, Forrester Research, and others. He has successfully executed creative campaigns in every facet of marketing from broadcast video, print, and digital, to social media and web design. Gould has in-depth creative and management experience in consumer and business-to-business projects, including for Anheuser-Busch, CVS/pharmacy, Dunkin Donuts, John Hancock, Rockport Shoes, Staples, Blue Cross Blue Shield, City Year, Bank of America and others. Somewhat uniquely, Doug has been recognized for his work in the areas of art direction, copywriting, and photography.
“I have seen the industry change at light-speed during my career and have spent the entire time adapting.” Gould says. “I use this lesson and hundreds of other real-world knowledge to help my students get off to the best possible start. My life has been full of remarkable success and its far-less popular counterpart. The goal is to take what I have learned from both ends of the spectrum and to drop that knowledge to the next generation of creative minds, and to see them and their careers take off.”