Master of Science in Administrative Studies concentration in Electronic Commerce, Systems & Technology

The objective of the Master of Science in Administrative Studies concentration in Electronic Commerce, Systems & Technology is to provide balanced coverage of both the technological and the strategic aspects of electronic business and commerce. Students explore the tremendous opportunities afforded by the web, and develop skills in electronic business and commerce technology, electronic business strategic development, e-commerce marketing, e-commerce website functionality (including content and layout of websites, and web analytics), and search engine-based marketing, as well as the role of multimedia applications.

Students who complete the Administrative Studies master’s degree concentration in E-commerce, Systems & Technology will be able to demonstrate:

  • An understanding of critical and innovative thinking, a global business perspective, enhanced communication skills, as well as the technical tools and techniques necessary for business decision-making.
  • An appreciation of the tremendous opportunities afforded by the web, with skills in electronic business strategy; e-commerce marketing; electronic business technology; and e-commerce website design, functionality, and development.
  • The ability to manage the different aspects of e-commerce; a comprehensive understanding of infrastructure and costs associated with implementation; and  mastery of technical skills in order to confidently oversee a firm’s online operations.
  • The technical skills to be able to oversee the firm’s search engine-based marketing operations, as well as the strategies involving the role of multimedia applications.
  • The skills necessary to be able to write and put into operations the firm’s internet strategy.
  • Specific skills and abilities necessary to operate globally; to leverage a broad range of innovative marketing techniques, ranging from search engine optimization to search engine marketing; and to leverage the influence of social media and data analytics.

Core Requirements

A total of 48 credits is required.

All students must satisfy the degree core courses, concentration requirements, concentration electives, and free electives as indicated. Waived courses from core or concentration areas must be replaced by an elective course in order to meet the 48-credit-hour requirement.

Degree Core Courses

(Five courses/20 credits)

MET AD 632 Financial Concepts
Fall ‘15

Introduction to the concepts, methods and problems of accounting and financial analysis. Includes accounting principles, measurement and disclosure issues, financial statement analysis, time value of money, cash flow projection and analysis, capital budgeting and project evaluation, bond and equity valuation, cost of capital and capital structure. 4 cr.   [ 4 cr. ]

Section Type Instructor Location Days Times
B1 IND Staff SHA 202 T 6:00 pm – 9:00 pm
OL IND Staff ARR
BHH IND Watson S 8:30 am – 4:00 pm
MET AD 642 Project Management
Fall ‘15

The course examines the concepts and applied techniques for cost effective management of both long-term development programs and projects. Project management principles and methodology are provided with special focus on planning, controlling, and coordinating individual and group efforts. Key topics of focus include overview of modern project management, organization strategy and project selection, defining a project and developing a project plan and scheduling resources, project risk analysis, work breakdown structures, and project networks. MS Project will be introduced in this course to provide hands-on practical skills with the above topics. Mastery of key tools and concepts introduced in this course provides a significant competitive advantage in the marketplace.   [ 4 cr. ]

Section Type Instructor Location Days Times
A1 IND Staff CAS 324 M 6:00 pm – 9:00 pm
B1 IND Warburton SMG 228 T 6:00 pm – 9:00 pm
C1 IND Staff FLR 134 W 6:00 pm – 9:00 pm
C2 IND Greiman FLR 134 W 11:00 am – 2:00 pm
OL IND Bernardin ARR
BHH IND Applewhite U 8:00 am – 3:30 pm
MET AD 648 Ecommerce
Fall ‘15

Provides a detailed examination of how businesses can successfully use Internet and Web technology. Students are introduced to the concepts and issues of electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices.   [ 4 cr. ]

Section Type Instructor Location Days Times
E2 IND Page MET B02B M 6:00 pm – 9:00 pm
E3 IND Shahossini PSY B39 W 6:00 pm – 9:00 pm
EL IND Chee FLR 123 T 11:00 am – 2:00 pm
OL IND Becker ARR
MET AD 655 International Business, Economics, and Cultures
Fall ‘15

This course considers macroeconomic factors of relevance to the firm: aggregate economic activity, cyclical movements, and fiscal and monetary policies. The course reviews the problems of decision-making relating to demand, production, costs, market structure, and price, and provides an analysis of the interplay between governments, economic systems, labor, and multinational corporations (MNCs). Topics include: the basis for the existence, organization, and growth of MNCs; a comparison of major economic and government systems; areas include the impact on the firm's business transactions and trade due to taxation, regulation, legal environments and labor influences. This course additionally investigates the relationship between the interaction of national culture and development. Topics range from developing nations' rain forest and species management to pollution generated by developed nations. Culture, policy, and development are also discussed in relation to the impact of the business interactions (agriculture, fishing, technology transfer, etc.) among developing and developed nations.  [ 4 cr. ]

Section Type Instructor Location Days Times
A1 IND Banasiewicz CAS 227 M 6:00 pm – 9:00 pm
A2 IND Lee FLR 123 M 12:00 pm – 3:00 pm
OL IND Lee ARR
MET AD 741 The Innovation Process: Developing New Products and Services
Fall ‘15

Addresses the specifics of new product and service development and fostering innovation and technology to increase performance. Topics include generating and screening initial ideas; assessing user needs and interests; forecasting results; launching, and improving products and programs; bringing innovation to commercial reality.   [ 4 cr. ]

Section Type Instructor Location Days Times
D1 IND Unger SHA 202 R 6:00 pm – 9:00 pm
D2 IND Unger FLR 123 R 11:00 am – 2:00 pm
OL IND Unger ARR

Concentration Requirements

(Four courses/16 credits)

MET AD 660 Databases, Security, and Web Design

This course presents a complete immersion into Web Technology, Internet, World Wide Web architecture, search engines, and Web page creation using the standard HTML language. Other topics include Dynamic HTML; scripting using JavaScript, VBScript and XML; server-side components such as CGI, ASP, and PERL. Develops knowledge and skills for both electronic commerce payment mechanisms and data transactions security of information and information systems within organizations. Payment options for electronic commerce such as e-cash, SET, credit cards, systems design and methods of dealing with risks are covered. Other topics include: designing, implementing, managing, and auditing security at all levels; techniques for assessing risk associated with accidental and international breaches of security; ethical uses of information and privacy consideration; encryption; and digital certificates. (Not for computer science students).   [ 4 cr. ]

MET AD 670 Creative Multimedia: Tools, Design, and Application

Introduces creative aspects of Web design using application programs such as Flash and Rixio/Adobe Multimedia. Students will have an opportunity to develop applications that integrate text content with video, digital photographs, computer animation, and computer graphics for website enhancement. This course will also focus on the exploration of a range of issues such as principles of good Web design and use of multimedia/Flash in major business applications. Students will create projects that integrate digital media, digital sound, and computer animation for e-learning, e-commerce, and related application areas.  [ 4 cr. ]

MET AD 680 Global Supply Chains
Fall ‘15

This course analyzes the managerial activities required to support manufacturing and service industry international strategies to assure that that products/services are delivered/provided in the quality and timely manner expected through the use of global supply chains, outsourcing relationships and multi-country operations. The course focuses on contemporary strategic issues that affect both large and small corporations and includes: the strategic role of the internet, international trade and logistics, cross cultural teaming, supply chain dynamics, information management, inventory scheduling and control, international coordination and transportation and customer service. 4cr.   [ 4 cr. ]

Section Type Instructor Location Days Times
D1 IND Warburton SMG 304 R 6:00 pm – 9:00 pm
MET AD 737 Innovative Marketing Techniques
Fall ‘15

Marketing approaches have been significantly altered with the advent of the Internet. This course provides a view of marketing for the twenty-first century. Special emphasis is provided on the impact of new Internet marketing techniques, research using data mining and metrics, search engine optimization, reaching consumer markets through the new business models associated with social communities, blogs, and other Web 2.0 structures. 4cr.  [ 4 cr. ]

Section Type Instructor Location Days Times
EL IND Staff SHA 202 W 6:00 pm – 9:00 pm
OL IND Kanabar ARR

Elective Courses

Concentration Electives

(Two courses/8 credits)

Choose two courses from the following:

MET AD 610 Enterprise Risk Management
Fall ‘15

This overview course examines the management issues involved with assessing the security and risk environments in both the private and public sectors in order to assure continuous system-wide operations. The course studies the elements of risk assessment and operational continuity using the project management framework of planning, organizing, and control. Students are exposed to the role of the firm in crisis response and management as well as the terms, systems, and interactions necessary to assure continuous operations. Topics include: the role and need for comprehensive assurance strategy and planning; the security aspects of the firm; an overview of the system-wide structure?as well as the organizations within that structure?designed to plan for and respond to local or national crisis; the social and emotional impact on the workforce as well as its effect on productivity; and the organizational infrastructure relating to national, regional, and international compliance. 4 cr  [ 4 cr. ]

Section Type Instructor Location Days Times
D1 IND Banasiewicz PHO 205 R 6:00 pm – 9:00 pm
OL IND Banasiewicz ARR
MET AD 671 Business Analytics Foundations

Students will learn how to use data effectively to drive rapid, precise, and profitable analytics-based decisions. The framework of using interlinked data-inputs, analytics models, and decision-support tools will be applied within a proprietary business analytics shell and demonstrated with examples from different functional areas of the enterprise.  [ 4 cr. ]

MET AD 673 Corporate and Social Responsibility

The course provides an introduction to the main concepts of Global Responsibility and its impact on management. It addresses many issues surrounding what are commonly referred to as Corporate and Social Responsibility as well as the issues of related sustainability. The course covers topics such as: Marketing, Finance, ethics, Risk Assessment, Communication and Strategy. The course is designed to help understand why corporate social responsibility is important in the public and private sectors and enable students to examine how the organizational can be impacted by CSR.  [ 4 cr. ]

MET AD 715 Quantitative and Qualitative Decision-Making
Fall ‘15

Explores decision making and policy formulation in organizations. Includes goal setting and the planning process, rational models of decision making, evaluation of alternatives, prediction of outcomes, cost-benefit analysis, decision trees, uncertainty and risk assessment, and procedures for evaluation of outcomes.   [ 4 cr. ]

Section Type Instructor Location Days Times
EL IND Zlatev SHA 111 M 6:00 pm – 9:00 pm
OL IND Zlatev ARR
BNR IND Cleary S 8:30 am – 4:00 pm
MET AD 740 Planning and Operating New Ventures
Fall ‘15

Includes opportunity assessment and feasibility analysis, concept development, budgeting and financial operations, financial and human resource management, legal and organizational issues, role of boards and external advisors that lead to the writing of a business plan.  [ 4 cr. ]

Section Type Instructor Location Days Times
B1 IND Leybourne PHO 205 T 6:00 pm – 9:00 pm
MET AD 744 Venture Capital and Financing Innovation

Provides an analysis of the economics of innovation and the means by which firms secure the necessary capital to begin or expand operations. Procedures for raising venture capital through investment institutions and individuals are discussed.  [ 4 cr. ]

MET AD 745 Global Competitiveness

Reviews the process whereby organizations establish and pursue goals within internal and external constraints, resources, and opportunities. Topics include strategy and tactics; the process of strategic choice and adjustment; resource assessment; environmental and competitor analysis; stakeholders and values; and strategy implementation, control, and valuation.   [ 4 cr. ]

MET AD 746 Business Law and Regulation in a Global Environment
Fall ‘15

Examines legal issues that affect high technology firms. Topics include copyright, reverse engineering, trade secrets, patents, international legal differences, the Uniform Commercial Code, and product liability. Cases drawn from high tech industries are used to emphasize current and future developments.   [ 4 cr. ]

Section Type Instructor Location Days Times
D1 IND Saradjian FLR 123 R 6:00 pm – 9:00 pm
MET AD 747 Service: Quality, Delivery, and Productivity

Topics include, the shift toward international service economies, the increasingly large service component in "non-service" industries, integrating service in the development of products and the critical role employees play in delivering service quality.   [ 4 cr. ]

MET AD 760 Going International: Importing and Exporting Operations
Fall ‘15

Techniques and procedures for conducting international trade. The course focus is practical. Topics include operations, government agencies and import/export channel networks, and the evaluation of international opportunities. Designed to provide students with the skills and tools necessary for international trade.   [ 4 cr. ]

Section Type Instructor Location Days Times
C1 IND Zlatev FLR 264 W 6:00 pm – 9:00 pm
MET AD 773 International Business Simulation

Through the use of an international business simulation, students develop the ability to manage in the shifting international environment by integrating finance, strategy, and marketing skills to expand their company globally. By selling, exporting, or manufacturing in up to fourteen countries the simulation is intended to provide the student with a "real life" approach to international expansion, environmental stability, inflation and currency issues, financial operations as well as international sales and manufacturing issues. The objective of the course is to offer an overview of the factors affecting global business operations in a stimulating learning environment that is enjoyable and challenging. Intensive course.  [ 4 cr. ]

MET AD 780 Ethics in Management

Those in leadership and managerial positions are often confronted with difficult decisions that have far-reaching implications and the ability to balance competing social and ethical values. This practical course explores different ways of approaching challenging ethical dilemmas through theories, cases, contemporary issues, and exercises -- and in the context of various cultures and business and organizational settings. 4 cr.  [ 4 cr. ]

MET AD 790 Data and Transaction Security

Develops knowledge and skills for both Electronic Commerce Payment Mechanisms and Data Transactions Security of information and information systems within organizations. Payment options for electronic commerce such as E-Cash, SET, credit cards, systems design, and methods of dealing with risks are covered. Other topics include: designing, implementing, managing, and auditing security at all levels; techniques for assessing risk associated with accidental and international breaches of security; ethical uses of information and privacy consideration, encryption, and digital certificates.   [ 4 cr. ]

MET AD 810 Strategies for Electronic Commerce

This course focuses on a variety of issues ranging from strategic marketing and the economics of electronic commerce to opportunities and challenges for the government. Students from various industry sectors have an opportunity to specialize according to their area of need. A variety of learning tools such as lectures, case studies, group exercises, and discussions will be used. The course exposes participants to the various strategic implications of electronic commerce.  [ 4 cr. ]

MET AD 850 Business Law

Historical background of the judicial system. The principles of law as they relate to business transactions; law of contracts, sales, agency, and property; legal aspects of business organizations; creation, corporate structure, and dissolution; securities, regulation, antitrust and labor laws.  [ 4 cr. ]

MET AD 854 Marketing Database Analytics

The course offers an overview of how leading business organizations use transactional (i.e., sales) and related data to shape their marketing initiatives focused on three core marketing goals: new customer acquisition, current customer retention and marketing mix optimization. The overall focus of the course is on showing how the readily available, diverse data types can be translated into a source of competitively-advantageous, decision-guiding knowledge. While the focus of the course is on utilizing, not deriving data analytical outputs, students will be exposed to commonly used marketing data analytical outcomes (e.g., customer segmentation, customer loyalty/churn models, propensity to purchase or respond models, etc.).   [ 4 cr. ]

MET AD 855 Strategic Advantage

Strategy concerns the long-term direction, scope and performance of an organization within its specific context. While senior managers are normally responsible for strategic planning, the implementation of strategy is most effective if managers at all levels ensure that their actions, performance goals, resource applications, etc. are aligned with the efforts of other functions and departments, and with the major strategic orientation of the firm. This module aims to develop critical understandings and insights about strategy and strategic management at the business unit level.  [ 4 cr. ]

MET AD 856 Market and Economic Research and Analysis
Fall ‘15

The course is designed to prepare the student to undertake a comprehensive survey of the regional or national economic, social, logistical/infrastructure and attraction market to determine the most appropriate allocation of resources and strategic positioning. Students are exposed to the development of tourism and regional development plan, the basis for segmentation and target markets. The methods and tools of market and economic research are presented and the role/interplay of private, local, national and international intuitions are discussed as they relate to data gathering and plan assessment and implementation.  [ 4 cr. ]

Section Type Instructor Location Days Times
OL IND Costin ARR
MET CS 669 Database Design and Implementation for Business
Fall ‘15

Students learn the latest relational and object-relational tools and techniques for persistent data and object modeling and management. Students gain extensive hands-on experience using Oracle or Microsoft SQL Server as they learn the Structured Query Language (SQL) and design and implement databases. Students design and implement a database system as a term project. class. 4 credits.  [ 4 cr. ]

Section Type Instructor Location Days Times
C1 IND Maiewski FLR 109 W 6:00 pm – 9:00 pm
EL IND Maiewski FLR 109 W 6:00 pm – 9:00 pm
OL IND Mansur ARR
BCL IND Simovici U 8:00 am – 3:30 pm

Elective

(One graduate-level course/4 credits)

Students are encouraged to use this graduate-level course to broaden their understanding of the rapidly growing and changing landscape of Internet commerce operations. This course may be selected from other Administrative Sciences offerings or Metropolitan College departments as well as from other Boston University schools and colleges, with an advisor’s approval.

 

View all Administrative Sciences graduate courses.