Core Faculty - Marcus Goncalves

Marcus Goncalves

Associate Professor of the Practice, Administrative Sciences

Dr. Marcus Goncalves is an international business researcher focusing most of his work on international entrepreneurship and internationalization modes of entry for multinational enterprises (MNEs), particularly relating to Lusophone-African and frontier markets. A focus point of his research is the impact of local macroeconomic and geopolitical contexts on internationalization strategies of these MNEs. Recent and ongoing research explores Lusophone-African MNEs and their modes of entry to internationalization within Africa and beyond. Dr. Goncalves has been awarded a doctorate Honoris Causa degree at the University Privada de Angola in Luanda, Angola, for his work on the internationalization of MNEs in Lusophone-African countries. He has more than forty books published by various leading publishers in the US, and many translated to several languages. He is a frequent contributor to leading magazines and journals in the US, Nigeria, Brazil, and China. He has been very active in the enterprise application integration industry, with CxO positions in several companies, a patent on cloud computing, and several published books and journal articles. Under his leadership as a CTO for Virtual Access Networks, a cloud-based technology product was awarded the Best Enterprise Product at Comdex in 2001, and was then acquired by Symantec.

Research Interests

  • International Business and Trade
  • Internationalization Strategies
  • International Management and Culture
  • International Business Ethics
  • International Project and Operations Management
  • Qualitative Research Methods for Applied Research


  • MET AD 644 – Project Risk and Cost Management
  • MET AD 648 – Ecommerce
  • MET AD 655 – International Business, Economics, and Cultures
  • MET AD 737 – Innovative Marketing Techniques
  • MET AD 742 – Program and Project Management
  • MET AD 856 – Market and Economic Research and Analysis
  • MET AD 860 – International Advertising
  • MET MG 411 – Marketing Communications
  • MET MG 415 – Project Management
  • MET MG 431 – International Marketing
  • MET MG 448 – Electronic Commerce, Systems, and Web Design
  • MET MG 520 – International Business Management

Scholarly Works

Peer-Reviewed Publications

“Internationalization Strategies of Lusophone-African MNEs: A Case-based Analysis of Angolan and Mozambican Enterprises.” International Journal of Export Marketing 3, no. 4 (London, UK, September 2019): 59–76. DOI: 10.1080/15475778.2019.1633452

“Lusophone-African SME Internationalization: A Case for Born Global and International Joint Ventures.” Journal of Transnational Management 24, no. 3 (July 2019): 231–258. DOI: 10.1080/15475778.2019.1634406

“Social Media as a Data Gathering Tool for International Business Qualitative Research: Opportunities and Challenges.” Journal of Transnational Management 23, no. 2 (May 2018): 32–66. DOI: 10.1080/15475778.2018.1475181

“Internationalization Strategies of Frontier Lusophone-African Multinational Enterprises: Comparative Case Studies of Angola and Mozambique.” Journal of Transnational Management 22, no. 3 (June 2017): 203–232. DOI: 10.1080/15475778.2017.1335127

“The Right Power for the Right Organization.” Journal of Leadership, Accountability and Ethics 10, no. 3 (September 2013): 135–139. ISSN: 1913-8059

“Leadership Styles: The Power to Influence Others.” International Journal of Business and Social Science 4, no. 4 (April 2013): 01–03. ISSN: 2219-1933 (print), 2219-6021 (online)

“The Great Gatsby: Income Inequality in the United States of America.” American Journal of Social Issues and Humanities 3, no. 2 (April 2013): 63–67. ISSN: 2276–6928

“Changes of Perspective Introduced by Rousseau in Educational Practice.” American International Journal of Social Science 2 no. 1 (January 2013): 82–85. ISSN 2325-4149

Op-Eds and Articles

“The Internet as a Catalyst for Business Internationalization in Africa.” Financial Nigeria Journal 11, no. 126 (01/22/2019): 30–31.

“How Public Policy Can Drive Business Internationalization in Africa.” Financial Nigeria Journal 11, no. 125 (12/19/2018): 24–25.

“Fostering an Open Economy in Africa.” Financial Nigeria Journal 11, no. 124 (11/15/2018): 10–12.

“Fostering Internationalization of African Businesses.” Financial Nigeria Journal 10, no. 117 (04/13/2018): 30–32.

“A Voice against Criminal Networks in Africa.” Financial Nigeria Journal 07, no. 88 (11/05/2015): 50–51.

“How Africa can Manage Threats of Stagflation.” Financial Nigeria Journal 07, no. 87 (10/05/2015): 32–34.

“Developing a ‘Soft Power’ Strategy in Africa.” Financial Nigeria Journal 07, no. 86 (09/05/2015): 28–30.

“Seizing the ‘Internet Plus’ Moment in Africa.” Financial Nigeria Journal 07, no. 85 (08/05/2015): 38–39.

“Africa Must Project Resilience in the Global Marketplace.” Financial Nigeria Journal 07, no. 84 (07/08/2015): 26–27.

“Challenges of Transforming Bottom of the Pyramid Markets in Africa.” Financial Nigeria Journal 07, no. 83 (06/08/2015): 36–37.

“Finding the Will to End Corruption and Poverty.” Financial Nigeria Journal 07, no. 82 (05/08/2015): 34–35.

“Africa is the Last Region of Sizeable Untapped Growth.” Financial Nigeria Journal 07, no. 81 (04/08/2015): 39–41.

“The Pan-African Banks Phenomenon.” Financial Nigeria Journal 07, no. 80 (03/08/2015): 29–31.

“Progressive leaders see beyond themselves.” Worcester Business Journal 26, no. 06 (February 16, 2015).

“Women are Africa’s largest untapped leverage.” Financial Nigeria Journal 07, no. 79 (02/08/2015): 48–50.

“It Can Get Better or Worse for Africa.” Financial Nigeria Journal 07, no. 78 (01/08/2015): 34–36.

“South-South Cooperation as Piggy Back for Brazil-Africa Relations.” Financial Nigeria Journal 07, no. 77 (12/08/2014): 24–26.

“Diamonds Can Be a Country’s Worst Enemy.” Financial Nigeria Journal 07, no. 76 (11/08/2014): 10–12.

“Trade Now Looms Larger than Nuclear Stockpiles.” Financial Nigeria Journal 07, no. 75 (10/08/2014): 08–11.

“Africa Is Commanding a New Deal.” IGNITE-Nigeria Export-Import Bank Magazine 05, no. 32 (2014): 16–19.

“Poverty in Africa is now by choice.” Financial Nigeria Journal 07, no. 75 (10/08/2014): 24–26.

“Africa Now Commands a New Deal.” Financial Nigeria Journal 07, no. 74 (09/08/2014): 54–57.

“The great Dr. Samuel Johnson.” Worcester Telegram & Gazette Newspaper 82, no. 10 (September 03, 2014).

“China-Nigeria Relations: Roles at Play.” Financial Nigeria Journal 07, no. 73 (08/08/2014): 50–52.

“Frontier-markets bring all-new opportunities and challenges.” Worcester Business Journal 45, no. 10 (March 31, 2014).

“Leading Role.” Macau Business Magazine (Macao, China, December 22, 2013): 55.

“What is Nation’s Fiscal Plan?” Worcester Telegram & Gazette Newspaper 67, no. 11 (November 13, 2013).

“Elephants and Dragons.” Macau Business Magazine (Macao, China, October 22, 2013): 60.

“Fed’s Bubble Tactic Continues.” Worcester Telegram & Gazette Newspaper 56, no. 12 (September 24, 2013).

“Brazil’s Economy of Extremes.” Worcester Telegram & Gazette Newspaper 43, no. 53 (February 06, 2013).


Global Sustainable Capitalism. Leading author, with Harry Xia (China) and Mario Svigir (Croatia) (Business Expert Press, Chicago, IL, December 2019).

The Commonwealth of Independent States Economies: Perspectives and Challenges. Leading author, with Erika C. Smith (Business Expert Press, Chicago, IL, September 2017).

Lusophone-African Multinational Enterprises Internationalization Mode: A Case Analysis of Angolan and Mozambican Enterprises (Lambert Academic Publishing, Munich, Germany, June 2017).

“The Great Gatsby—Income Inequality in the United States.” In The American Middle Class: An Economic Encyclopedia of Progress and Poverty (two volumes), edited by Robert S. Rycroft (Santa Barbara, CA: Greenwood, May 2017): 70–78.

Central and Eastern European Economies: Perspectives and Challenges. Leading author, with Erika C. Smith (Business Expert Press, Chicago, IL, December 2016).

The Eastern European Region: A Region in Transition. Leading author, with Erika C. Smith (Business Expert Press, Chicago, IL, September 2016).

Foreign Corrupt Practice Act: Fundamentals and Practices (ASME Press, New York, NY, 2016).

Leveraging Cultural Diversity in Emerging Markets. Leading author, with Finn Majlergaard (Business Expert Press, Chicago, IL, 2015).

Doing Business in Emerging Markets: Roadmap for Success. Leading author, with Jose Alves and Rajabahadur V. Arcot (Business Expert Press, Chicago, IL, 2015).

Emerging and Frontier Markets: The New Frontline for Global Trade. Leading author, with Jose Alves (Business Expert Press, Chicago, IL, 2014).

Comparing Emerging and Advanced Markets: Current Trends and Challenges. Leading author, with Harry Xia (Business Expert Press, Chicago, IL, 2014).

Advanced Economies and Emerging Markets: Prospects for Globalization. Leading author, with Jose Alves, Carlos Frota, Harry Xia, and Rajabahadur V. Arcot (Business Expert Press, Chicago, IL, 2014).

Risk Management: Concepts and Practices (ASME Press, New York, NY, 2013).