Program at a Glance
- Online and On Campus
- Full-Time or Part-Time Study
- 16 Credits
- 9 Months to Completion
- No GRE/GMAT
Prepare for Careers in Global Marketing
Offered online and on campus, the Graduate Certificate in Global Marketing Management at Boston University’s Metropolitan College (MET) introduces innovative marketing concepts, focusing on internet-enabled approaches combined with the marketing skills necessary for today’s highly competitive and international environment. The Global Marketing Management certificate is truly an exciting opportunity to learn sophisticated digital marketing skills while engaging with fellow students around the globe.
The Global Marketing Management certificate program will help you develop valuable internet-based marketing skills such as ecommerce principles, web design, Search Engine Optimization (SEO), and Search Engine Marketing (SEM), and develop an appreciation for the power of social media and platform business models. Through partnerships with universities around the world, the program offers a truly unique opportunity to take online courses in English with management students worldwide, learning about marketing and business in Latin America, Europe, the Middle East, and Asia. In our specially designed international course series, you will learn from partner university professors while engaging with students employed in the region’s corporations.
BU’s Graduate Certificate in Global Marketing Management is good preparation for jobs such as social media executive, digital marketing specialist, customer development manager, consultant, marketing specialist, project manager, global brand specialist, production reporting manager, sales manager, customer service director, marketing strategist, international trade specialist, and graphic designer, among others.
MET's online master's degrees in management are ranked #10 in the nation
2022 U.S. News & World Report RankingsLearn More
Accredited member of AACSB International
The Association to Advance Collegiate Schools of BusinessLearn More
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Explore Careers in Global Marketing Management
Use the Career Insights tool to explore jobs that are the right fit for you. Filter by career area and job title or by industry sector to explore employment demand and average salaries. Select “Learn More” for a downloadable career report, or “Explore Other Options” to find the BU MET degree or certificate program that will prepare you for the job you want.
Why Earn a Graduate Certificate in Global Marketing Management at BU?
- Active Learning Environment: BU MET’s Global Marketing Management program focuses on practical, hands-on education, ensuring you are immersed in all aspects of global marketing—education you can apply on the job.
- Engaged Faculty: In BU MET’s Global Marketing Management master’s program, you benefit from working closely with highly qualified faculty who draw from active research and substantial professional achievements in areas such as marketing strategy, relationship management, information economics, digital markets, international business and trade, ecommerce, marketing analytics, data mining, and more.
- International Perspective: To enhance skills in leadership, logistics, and cross-cultural communication, several online courses are offered with BU’s international partner universities in Europe, Latin America, and Asia. Interact directly with peers and professionals at some of the world’s top business schools, participating in management and marketing classes, discussion groups, and projects conducted by partner university professors.
- Extensive Network: Study principles of finance alongside peers with solid business experience, learn from faculty who have valuable business contacts, and benefit from an alumni community with strong professional connections.
- Complimentary Analytics Labs: Two levels of self-paced analytics laboratories offer access to advanced tools and provide opportunities to hone analytics skills using cases that are populated with realistic data.
- 15:1 Class Ratio: Enjoy an exceptional student-to-instructor ratio, ensuring close interaction with faculty and access to support.
- Valuable Resources: Make use of Boston University’s extensive resources, including the Center for Career Development, Educational Resource Center, Fitness & Recreation Center, IT Help Centers, Mugar Memorial Library, Center for Antiracist Research, Howard Thurman Center for Common Ground, George Sherman Union, Rafik B. Hariri Institute for Computing and Computational Science & Engineering, and many others.
- Flexible Options: Study at the pace that works for you, evenings on campus or fully online. Courses begin fall, spring, and summer; online courses have two starts per term.
- Track Record: Learn from the best—since 2014, BU MET’s part-time master’s programs in business and management have been ranked among the top in the nation by U.S. News & World Report.
Understand the Concepts of Global Marketing Management
The Graduate Certificate in Global Marketing Management and the MS in Global Marketing Management (MSGMM) are available through the Department of Administrative Sciences, which offers a variety of evening and online degrees and certificates to help you remain competitive in business and management and rise to the top of your field. Focusing on providing industry-specific programs that are innovative, scholarly, challenging, interdisciplinary, and practically focused, our mission is to produce critical and innovative thinkers—broad in perspective, international in attitude, skilled in communications—who are competent, capable, and comfortable in their ability to make strategic decisions either alone or in teams, and practiced in using the tools necessary to compete in their specialization. We prepare students to succeed in a global environment, within a professional and ethical framework.
Graduate with Expertise
Metropolitan College’s Global Marketing Management graduate certificate will equip you with:
- Understanding of opportunities offered by the internet and various digital business strategies and technologies.
- The technical skills to be able to write and put into operation enterprise internet strategy.
- Skills and abilities necessary to operate in a global environment and use a broad range of innovative marketing techniques.
- Specific marketing skills and related marketing concepts, including social media marketing, platform marketing, artificial intelligence (AI) business models, reputation management, and data analytics, that can help update both domestic and international marketing strategies and operations.
- The knowledge necessary to optimize websites for various search engine functions, and engage in a broad range of innovative marketing techniques.
- Knowledge and expertise of international marketing and management that enables successful competition in the global economy.
BU MET graduate certificate programs can serve as building blocks to a master’s degree. The Graduate Certificate in Global Marketing Management shares specific courses with the MS in Global Marketing Management. To be eligible for the degree, you must apply for admission and be accepted into the degree program. Consult with a graduate admissions advisor to learn more about these options.
Graduate Certificate in Global Marketing Management Curriculum
(Four courses/16 credits)
MET AD 648 Ecommerce
The course provides a detailed examination of the history of e-commerce, along with important concepts related to the ways that businesses can successfully use Internet and Web technology. Students are introduced to the concepts and problems associated with electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices. The development of a WordPress-themed website is a minor feature of the course. 4cr. [ 4 cr. ]
|A1||IND||Rajagopal||KCB 106||M||6:00 pm – 8:45 pm|
|A2||IND||Appeltans||SHA 202||T||12:30 pm – 3:15 pm|
|A3||IND||Nocivelli||COM 213||W||6:00 pm – 8:45 pm|
|A4||IND||Tomic||PHO 201||R||6:00 pm – 8:45 pm|
|A5||IND||Babb||COM 213||R||12:30 pm – 3:15 pm|
MET AD 737 Innovative Marketing Techniques
This course will provide you with the theoretical understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you'll need to perform vital daily functions. The course includes discussions of both B2B and B2C and looks at marketing and communications from an integrated, business-wide perspective. The goal is to appreciate principles and practice of online marketing. Topics include integrated innovative marketing strategy, search engine marketing, email marketing, and social media. 4cr. [ 4 cr. ]
|A1||IND||Nocivelli||CAS 218||M||6:00 pm – 8:45 pm|
|A2||IND||Luther||CAS 116||T||6:00 pm – 8:45 pm|
|A3||IND||Nocivelli||CAS 214||W||2:30 pm – 5:15 pm|
|A4||IND||Babb||MCS B37||R||6:00 pm – 8:45 pm|
Plus two additional Administrative Sciences graduate courses, chosen with an advisor’s approval.
The following are some of the elective courses allowed with advisor approval:
MET AD 654 Marketing Analytics
Become familiar with the foundations of modern marketing analytics and develop your ability to select, apply, and interpret readily available data on customer purchase behavior, new customer acquisition, current customer retention, and marketing mix optimization. This course explores approaches and techniques to support the managerial decision-making process and skills in using state-of-the- art statistical and analytics tools. Students will have an opportunity to gain a basic understanding of how transaction and descriptive data are used to construct customer segmentation schemas, build and calibrate predictive models, and quantify the incremental impact of specific marketing actions. Python, R, SQL, and Power BI software are used in this course. [ 4 cr. ]
|A1||IND||Page||MET 101||M||2:30 pm – 5:15 pm|
|A2||IND||Page||CAS 426||M||6:00 pm – 8:45 pm|
|A3||IND||Chan||CAS 426||W||2:30 pm – 5:15 pm|
|A4||IND||Page||MET 122||W||6:00 pm – 8:45 pm|
MET AD 688 Web Analytics for Business
Prereq AD100, ADR100, AD571
Explore web analytics, text mining, web mining, and practical application domains. The web analytics part of the course studies the metrics of websites, their content, user behavior, and reporting. The Google Analytics tool is used for the collection of website data and doing the analysis. The text mining module covers the analysis of text including content extraction, string matching, clustering, classification, and recommendation systems. The web mining module presents how web crawlers process and index the content of websites, how search works, and how results are ranked. Application areas mining the social web and game metrics will be extensively investigated. R, SQL, and Power BI software are used in this course. [ 4 cr. ]
|A1||IND||Dickson||MET 101||T||12:30 pm – 3:15 pm|
|A2||IND||Chiang||CDS 264||T||6:00 pm – 8:45 pm|
|A3||IND||Dickson||MET 101||W||9:05 am – 11:50 am|
|A4||IND||Ritt||PSY B33||W||6:00 pm – 8:45 pm|
MET AD 708 Contemporary Issues In Public Finance
Focusing on the vibrant and complex $4 trillion Municipal Bond Market, this course offers you a solid foundation in all aspects of analysis and investing in this capital market that funds some of the largest public-works infrastructure projects in the United States. You will gain a comprehensive analytic skill-set of techniques and methods currently used by analysts, bankers, and portfolio managers to evaluate large municipal projects. Upon completing this course, you will have a professional portfolio of work demonstrating a mastery of analytical skills as practiced and applied in this market today. Either new to the field or with existing professional experience, students studying finance, urban planning, public administration or similar disciplines will find this course engaging. [ 4 cr. ]
MET AD 719 Fixed Income Analysis
Prereq: MET AD 630, MET AD 731
This course covers the nature and analysis of fixed income securities and an in-depth examination of some of the particular features of some major classes of fixed income instruments, valuation, sensitivity to risks, and management of fixed income portfolios. [ 4 cr. ]
|A1||IND||Lee||SHA 206||W||6:00 pm – 8:45 pm|
|A3||IND||Chee||EPC 208||R||6:00 pm – 8:45 pm|
MET AD 680 Global Supply Chains
This course covers the quantitative analysis tools to support operations management for a supply chain that is geographically dispersed and culturally diverse. The tools necessary to assure that the products/services are delivered/provided in the quality and timely manner include demand forecasting, inventory and capacity buffer optimization, delayed differentiation, statistical risk pooling, and stochastic inventory optimization. These tools are applied to decisions such as offshoring, multi-country outsourcing, push-pull, reverse supply chains, and risk mitigation. Particular attention is given to sustainability, information technology and digitalization, and creating resiliency. [ 4 cr. ]
|A1||IND||Gunes Corlu||EPC 208||T||12:30 pm – 3:15 pm|
|A2||IND||Mayer||COM 213||R||6:00 pm – 8:45 pm|
MET AD 760 International Trade and Logistics
This course provides extensive insight into international trade practices and corporate decision-making criteria attendant to global import/export and other market entry strategies, and management of international logistics operations including global sourcing, global transportation, facility network design, intermediaries, and trade documentation. Topics include operations, government agencies, import/export channel networks, and the evaluation of international opportunities with the help of a business simulation package specifically prepared for this course. It is designed to provide students with the skills and tools necessary for international trade and international logistics management. [ 4 cr. ]
|A1||IND||Rajagopal||PHO 201||W||6:00 pm – 8:45 pm|
MET AD 763 Multinational Finance and Trade
Prereqs: AD 630, AD731
Applies the concepts of corporate finance and risk mitigation to the problems of multinational financial management. Major topics include foreign exchange risk, and construction of hedging strategies using derivative instruments such as forwards, futures, and swaps to reduce multinational corporate risk. Addresses international financial flows and their impact on foreign exchange rates, capital flows, speculation, analysis of alternative foreign investments, analysis of sources and uses of corporate funds abroad, multinational tax and profit. [ 4 cr. ]
|A1||IND||Sherman||STH 113||W||6:00 pm – 8:45 pm|
MET AD 510 Mathematics & Statistics in Management
The goal of this course is to introduce to students foundational mathematics and statistics knowledge that will provide them skills and tools necessary to succeed in their area of study. [ 4 cr. ]
|A1||IND||Courtney||COM 217||R||6:00 pm – 8:45 pm|
MET AD 782 Project Value Strategies
This course will introduce students to Project Value - - a unique perspective on classical Project Management that is focused on assuring that a project delivers value that is aligned with the mission, vision, and values of an organization. This increasingly popular framework with which to view projects and project management is derived from current research, standards, and thought leadership from PMI and other international bodies . Students will learn how to create value in projects even in today's disruptive, turbulent environment. They will learn how to apply the conceptual framework of benefits realization management (BRM) and to use tools to manage a portfolio of programs and projects strategically with an aim of sustainable project value. Value in Agile projects will be discussed. The element of the Triple Bottom Line and a focus on sustainability is part of the subject matter. Case studies and real life experiences, illustrated with guest lectures, will be intertwined with current research in project management. [ 4 cr. ]
|A1||IND||Maltzman||CAS B06B||R||6:00 pm – 8:45 pm|
MET AD 755 Doing Business in North America
Students are introduced to the latest requirements, techniques, procedures, and practices for successfully 'Doing Business in North America'. Emphasis is placed on managing in the most competitive business environment in the world; preparing, implementing, and maintaining sustainable international business transactions and operations. We begin with a description of driving forces and starting conditions for being a competitive and sustainable business enterprise including the role of the market integration in the NAFTA region. Included is consideration of corporate market entry strategies such as import and export agreements and transactions, contractual agreements, strategic alliances, and direct foreign investments. Factors of risk management, business continuity management, and performance management (on project and corporate levels) are considered. Regional policies, international trade development, opportunities in international trade development, and forward- looking challenges are examined. All participants attend live online lectures, partake in discussion boards and complete a group term project involving business simulation. The project is developed in stages (decision rounds) throughout the term and teams compete during each stage. [ 4 cr. ]
MET CM 726 Strategic Brand Solutions
Explores the impact of current advertising/marketing issues from business, economic, political, social, legal, and ethical perspectives. Modified case method, with lectures from experts on selected issues. [ 4 cr. ]
Global Marketing Management Faculty
Tuition & Financial Assistance
Competitive TuitionOur part-time rates are substantially lower than those of the traditional, full-time residential programs yet provide access to the same high-quality BU education.
Comprehensive Financial AssistanceOur services include scholarships, graduate loans, and payment plans.
News & Events
January 26th, 2023 at: 3:00pm - 3:45pm
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