Published on February 6, 2025
Youth who engaged w/ e-cig related posts on social media were more likely to express an intention to quit – but only when social norms didn’t reinforce vaping.
- Social media engagement = higher quit intentions.
- But if their peers approved of vaping? That intention dropped.
- Takeaway: Social media is a powerful tool, but we need to pair it with norm-reinforcing strategies to support youth cessation.
Journal: Nicotine and Tobacco Research
Co-authors: Rime Jebai , Lynsie R Ranker, Jiaxi Wu, Aarushi Rohila, Jessica L Fetterman, Jennifer Cornacchione Ross