Traci Hong

Traci Hong

Associate Professor, Media Science

  • Office: 640 Commonwealth Ave, 109C
  • Email:
  • Phone: (617) 353-3482

About Traci Hong

Traci Hong’s program of research is on new media effects and processes, particularly in the context of health. She has examined how health media messages can prevent smoking, alcohol consumption, vaping, and other risky health behaviors. She has also examined the related effects of peer influence, including as simulated in virtual environments. Her most recent research employs social media analysis to make assessments pertinent to vaping behavior and policy. Her research has been funded by the National Institutes of Health, Robert Wood Johnson Foundation, and Ford Foundation.

Hong was born in Saigon, Vietnam, and immigrated after the end of the Vietnam War. Her earliest childhood memory in the United States was learning to speak English by watching TV. These early experiences form the basis for her research agenda that the media can be a vehicle for beneficial outcomes. She teaches courses on persuasion theory, media effects, and communication research methods. She serves on the Greater Boston Board of Directors of the American Heart Association and is a core faculty member of the Center for Emerging Infectious Diseases Policy & Research.


  • PhD, Communication, University of Southern California
  • MA, Communication, University of Southern California
  • BA, Communication and Biology, University of California at Davis