Advertising professors make Ad Age’s Super Bowl top 50

In commemoration of the Super Bowl's 50th anniversary, Ad Age published a list of top 50 big game ads of all time. The list, cultivated by the editors, included professors Edward Boches and Doug Gould as #2 and #3, respectively.

2. Monster.com, "When I Grow Up." "I want to claw my way up to middle management." The litany of sour aspriations from childen in this 1999 spot from Mullen hit home for adults in dead-end jobs and resulted in the perfect message for a job site. And it worked: "Before the Super Bowl, Monster.com's traffic was running at about 1.5 million unique visitors per month," said Ad Age in 2000. "For the remainder of 1999, it averaged 2.5 million visitors per month. And the number of resume searches, on the day after the Super Bowl, increased by a factor of 300." To think it almost didn't happen: read the history of the commercial here.

3. Budweiser, "Respect." Simple but spectacular: The Budweiser Clydesales pay eloquent tribute to a country shattered by Sept. 11. The marketer and the creator of the spot, Hill, Holliday, Connors Cosmopulos, took some heat for "commercializing" tragedy. But consumers loved the spot — and so did Ad Age. (Video is not available on YouTube)