A BHR Interview with Adam Wallace Founder and CEO, Spherical Adam, you grew up in the world of hotels thanks to your uncle and his role at the Roger Smith. What fascinated you about hospitality marketing in your early days of hospitality? I’ve always loved the rich sensory experience of hospitality. The design of a […]
A BHR Interview with Julie Freeman, Executive Vice President of Public Relations for the Americas, MMGY Global Julie, how long have you been in the business of hospitality marketing, and what have you seen as an evolution for creative or effective campaigns? Personally, I’ve been in travel and hospitality public relations for more than 25 […]
A BHR Interview with Terry Jones, Author and Founder, Travelocity Terry, as you’ve participated and witnessed the state of travel and hospitality marketing over time, is there a philosophy or theme that you’d stress for today? Travel and, in particular, hospitality today, is about the experience. But how can hospitality brands make that experience more […]
A BHR Interview with Tim McLaughlin, Cofounder and CEO of GoTab Tune in: Distinguished podcast interview: More Fun and Less Friction How do you define hospitality, and what role should technology play? One of our longtime clients with the Mandarin Oriental Hotel Group defined luxury as getting what you want, when you want it, however […]
By Jonathan Katz, Partner, ACOM Healthcare; Board Member, National Tay-Sachs & Allied Diseases Association; Lecturer, Boston University – School of Hospitality Administration The dominance of digital marketing is a natural outgrowth of the continual rapid advancement of technology and how society has embraced digital platforms as a fundamental way of communicating. With each jump forward, […]
By Jochen Wirtz, Professor of Marketing, National University of Singapore; Werner H. Kunz, Professor of Marketing, University of Massachusetts; and Stefanie Paluch, Professor of Marketing, RWTH Aachen University The Service Revolution has begun The Industrial Revolution, started in the late 18th century, dramatically increased our standard of living by making high-quality, low-cost manufactured goods available […]
By Serena Lipton, Associate, Healthcare, Artemis Real Estate Partners Why is Senior Living Important? In the past fifty years, the world’s longevity has expanded by thirty years. In 1940, people lived until the age of sixty-five, and now, people are living well into their eighties, nineties, and even past the age of 100 (Roser, 2013). […]
By Beth Burnham Mace, Chief Economist and Director of Research & Analytics, NIC, and Lana Peck, Senior Principal, NIC A billboard won’t get you very far in engaging today’s senior housing consumers. Unlike traditional marketing, which has been a one-way conversation in terms of advertising to motivate a group of potential customers, digital marketing – […]
By Matthew Arrants There is a relative boom going on in college- and university-owned hotel development. Across the country there are approximately 85 hotel facilities that are owned by colleges and universities, with another 14 in the development process. These facilities are unique in that they are owned directly by the schools and are closely […]