Category: Senior Living Edition

Editors’ Letter – Senior Living Edition

June 2022 By Scott L. Eckstein, Director of the Senior Living concentration and Adjunct Professor, and Leora Lanz, Assistant Dean of Academic Affairs; Faculty Chair of the Graduate Program; Associate Professor of the Practice, Boston University School of Hospitality Administration We are delighted to present this special issue on Senior Living for the Boston Hospitality Review. While Senior Living has […]

It’s About the Journey… The Resident’s Journey

By Fara Gold McLaughlin, Chief Revenue Officer, Senior Housing Foresight, Adjunct Professor, Boston University School of Hospitality Administration It’s About the Journey… The Resident’s Journey Our global community of citizens over the age of 55 is often overlooked or misunderstood. Maybe it’s the way our media has little to no images of people over the […]

Senior Living: The Next Iteration

By Serena Lipton, Associate, Healthcare, Artemis Real Estate Partners Why is Senior Living Important? In the past fifty years, the world’s longevity has expanded by thirty years. In 1940, people lived until the age of sixty-five, and now, people are living well into their eighties, nineties, and even past the age of 100 (Roser, 2013). […]

Active Adult Housing: Back to the Future

By Scott L. Eckstein, Director, Senior Living Concentration and Adjunct Professor, Boston University School of Hospitality Administration Ask most people in the senior living industry, or at least those with some knowledge of the industry, about the term “active adult,” and Del Webb or the K. Hovnanian Four Season products might initially come to mind. Both, […]

It’s Time to Rebrand Senior Living

By Cindy Hale, Senior Vice President, Chief Marketing and Experience Officer, Seniorlink Few industries have been as rocked by misperception and misrepresentation as the senior living industry. Even before Covid, the senior living industry was suffering from an identity crisis. In the past and still today, the media continually clusters all types of senior living […]

Hospitality’s Immense Opportunity in the New Senior Living

By Bob Kramer, Co-founder & Strategic Advisor, NIC A Mammoth Market That Nobody Owns A market for new models of lifestyle-driven senior living has begun to emerge. Innovative housing communities focused on engagement, and delivering quality lifestyle experiences, will attract millions of seniors many years before they need today’s care-focused products, which they actively avoid. […]

Digital Marketing Strategies in the Senior Housing Industry: New Ways to Reach Prospective Residents

By Beth Burnham Mace, Chief Economist and Director of Research & Analytics, NIC, and Lana Peck, Senior Principal, NIC A billboard won’t get you very far in engaging today’s senior housing consumers. Unlike traditional marketing, which has been a one-way conversation in terms of advertising to motivate a group of potential customers, digital marketing – […]