School of Hospitality Administration Boston Hospitality Review

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Tag: industry trends

Apple, Nike, and brands that define, not follow industries

in Digital Marketing, Marketing, May 2024

A BHR Interview with Adam Wallace Founder and CEO, Spherical Adam, you grew up in the world of hotels thanks to your uncle and his role at the Roger Smith. What fascinated you about hospitality marketing in your early days of hospitality?  I’ve always loved the rich sensory experience of hospitality. The design of a […]

Tags: branding, customer experience, digital marketing, hospitality industry, Hospitality marketing, industry trends, innovative marketing, social media, storytelling, technology

Boston Hospitality Review

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  • Apple, Nike, and brands that define, not follow industries

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