By Jonathan Katz, Partner, ACOM Healthcare; Board Member, National Tay-Sachs & Allied Diseases Association; Lecturer, Boston University – School of Hospitality Administration The dominance of digital marketing is a natural outgrowth of the continual rapid advancement of technology and how society has embraced digital platforms as a fundamental way of communicating. With each jump forward, […]
By Jochen Wirtz, Professor of Marketing, National University of Singapore; Werner H. Kunz, Professor of Marketing, University of Massachusetts; and Stefanie Paluch, Professor of Marketing, RWTH Aachen University The Service Revolution has begun The Industrial Revolution, started in the late 18th century, dramatically increased our standard of living by making high-quality, low-cost manufactured goods available […]
By Serena Lipton, Associate, Healthcare, Artemis Real Estate Partners Why is Senior Living Important? In the past fifty years, the world’s longevity has expanded by thirty years. In 1940, people lived until the age of sixty-five, and now, people are living well into their eighties, nineties, and even past the age of 100 (Roser, 2013). […]
By Beth Burnham Mace, Chief Economist and Director of Research & Analytics, NIC, and Lana Peck, Senior Principal, NIC A billboard won’t get you very far in engaging today’s senior housing consumers. Unlike traditional marketing, which has been a one-way conversation in terms of advertising to motivate a group of potential customers, digital marketing – […]
By Matthew Arrants There is a relative boom going on in college- and university-owned hotel development. Across the country there are approximately 85 hotel facilities that are owned by colleges and universities, with another 14 in the development process. These facilities are unique in that they are owned directly by the schools and are closely […]