storytelling | Boston Hospitality Review

What does Gen Z consider to be innovative marketing?

in 2024, Digital Marketing, Marketing, May 2024 0 comments

A BHR Interview with Dylan Huey Gen Z Founder, TEDx Speaker, Digital Creator & Musician at Rodin’ Flash Dylan, explain the mission of REACH, and why you were compelled to establish the organization. REACH was conceived out of a clear void in the academic and professional ecosystem for collegiate individuals deeply passionate about the evolving […]

Tags: authenticity, brand identity, consumer values, digital marketing, digital-savvy, experiential marketing, Gen Z marketing, influencer marketing, influencer partnerships, innovative marketing, social responsibility, storytelling, Sustainability, targeted audiences

Apple, Nike, and brands that define, not follow industries

in Digital Marketing, Marketing, May 2024 3 comments

A BHR Interview with Adam Wallace Founder and CEO, Spherical Adam, you grew up in the world of hotels thanks to your uncle and his role at the Roger Smith. What fascinated you about hospitality marketing in your early days of hospitality? I’ve always loved the rich sensory experience of hospitality. The design of a […]

Tags: branding, customer experience, digital marketing, hospitality industry, Hospitality marketing, industry trends, innovative marketing, social media, storytelling, technology

Tag: storytelling