Tag: Jonathan Katz

Letter from the Dean – November – December 2023

There is no greater responsibility for every institution of higher education than cultivating the next generation of leaders. At Boston University’s School of Hospitality Administration (SHA), we view this as our mandate. I believe we must empower our students and all within our industry today by inspiring new ideas, embracing change and leading by example.    […]

Digital Marketing: Enabling Brands to Connect With Consumers Through Emotion

By Jonathan Katz, Partner, ACOM Healthcare; Board Member, National Tay-Sachs & Allied Diseases Association; Lecturer, Boston University – School of Hospitality Administration The dominance of digital marketing is a natural outgrowth of the continual rapid advancement of technology and how society has embraced digital platforms as a fundamental way of communicating. With each jump forward, […]

Marketing Accountability: A Holistic Approach

By Jonathan Katz, Lecturer, Boston University – School of Hospitality Administration The role of marketing within the hospitality industry has never been more essential. As the world emerges from a pandemic and contemplates how and at what rate to resume what was once familiar behavior, marketers are expected to identify ways to engage targeted audiences, […]