Stay Connected with Boston Hospitality Review and Experience Innovation
Boston Hospitality Review (BHR) is all about experience innovation within hospitality. Each edition features emerging perspectives on a wide range of issues from industry practitioners and academics. From how hospitality is rapidly evolving to the latest trends, Boston Hospitality Review is the online resource for advancing hospitality together.
The BHR Marketing Innovation Edition –
Part II: May 2024
Read the Dean’s Letter – By Arun Upneja, Ph.D., Dean, Boston University School of Hospitality Administration
Read the Editor’s Letter – By Leora Lanz, Assistant Dean of Academic Affairs; Faculty Chair of the Graduate Program; Associate Professor of the Practice, Boston University School of Hospitality Administration
Why did it go wrong? When brands use influencers for social impact and don’t gauge the target audience first
Jim Joseph, CEO, U.S. and Global Chief Marketing and Integration Officer at Ketchum, highlights the importance of synergizing the marketing messaging with the target audience’s wants, needs, desires, emotions, and pressures.
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Listen to your customer and shift to their behaviors
Sandra King, Principal and Founder, STKing Associates LLC, a marketing strategy firm, tunes into social listening to monitor changing psychographic expectations and stay relevant.
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Apple, Nike, and brands that define, not follow industries
Adam Wallace, Founder and CEO, Spherical, an agency for inspired hospitality experiences, emphasizes that the only “bottleneck” to innovative hospitality marketing is a lack of creative thinking.
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What does Gen Z consider to be innovative marketing?
Gain a Gen Z perspective from TEDx Speaker, Digital Creator & Musician, Dylan Huey. He founded REACH, a national collegiate influencer organization and community for content creators, digital marketers, influencers, actors, and anyone interested in entertainment and social media.
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From the NBA to destination marketing: leveraging data, innovation, and technology
Lindsay Milne, Vice President of Marketing, Meet Boston, applies her experience in professional sports to marketing one of the US’s primary urban destinations: the city of Boston!
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Partnerships and collaborations mean innovative marketing for restaurants today
Roger Drake, Interim Chief Marketing Officer, Condado Tacos, highlights how partnerships and collaborations can create a win-win opportunity for branding and engagement.
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