Tag: 2022

Letter from the Dean – Brain Food Edition

December 2022 Recent data from the United States restaurant industry shows that Americans are eating out more than ever before. The USDA reports that food-away-from-home (restaurants, take-out outlets, and other eateries) accounted for 55% of total food expenditures in 2021 (“2021 U.S. Food-away-from-home spending,” 2022). The trend of eating out more is likely due to […]

The Air We Eat

By Dennis Ausiello, MD, Jackson Distinguished Professor of Clinical Medicine at Harvard Medical School, and David A. Edwards, Ph.D., scientist, author, pioneering inventor While the sight of an apple pie or the astringency of the orange peel can each shape the memory of what we eat, our memories of the foods we love are mostly […]

Mindful Chocolate and Other Adventures in Olfaction

By Ellen Langer, Ph.D., Professor of Psychology, Harvard University, author, widely regarded as founder of the academic field of mindfulness Many of us may know that the perception of scent (olfaction) is 85% of flavor perception. When we have a stuffy nose, food simply loses some of its appeal. As Ausiello and Edwards write in […]

The Future of Food is a Berry

By Marty Kolewe, CEO, Foodberry and David Edwards, Ph.D., scientist, author, pioneering inventor The incredible success of the modern food experiment in radically reducing global hunger over two centuries of unprecedented human population growth has led to the hard realization that what seemed to work well till now, cannot work for much longer. Feeding humanity […]

Letter from the Dean – Consumer Behavior Edition

October 2022 “Stay in your lane.” Sage advice, but to innovate you need room to maneuver. In Hospitality, we have “lanes” that can be tracked along the lines of subject areas that include Finance, Operations, Food & Beverage, Lodging, Marketing, and Leadership, among others. In fact, many of the issues of this journal have been […]

Editor’s Letter – Consumer Behavior

October 2022 By Makarand Mody, Associate Professor of Hospitality Marketing; Director of Research; Chair of Undergraduate Programs, Boston University School of Hospitality Administration I am delighted to present this special issue on Consumer Behavior for the Boston Hospitality Review. The last two years since the beginning of the COVID-19 pandemic have truly served as an […]

Digital Marketing: Enabling Brands to Connect With Consumers Through Emotion

By Jonathan Katz, Partner, ACOM Healthcare; Board Member, National Tay-Sachs & Allied Diseases Association; Lecturer, Boston University – School of Hospitality Administration The dominance of digital marketing is a natural outgrowth of the continual rapid advancement of technology and how society has embraced digital platforms as a fundamental way of communicating. With each jump forward, […]

What are the Implications of Service Robots in Hospitality for Consumers?

By Jochen Wirtz, Professor of Marketing, National University of Singapore; Werner H. Kunz, Professor of Marketing, University of Massachusetts; and Stefanie Paluch, Professor of Marketing, RWTH Aachen University The Service Revolution has begun  The Industrial Revolution, started in the late 18th century, dramatically increased our standard of living by making high-quality, low-cost manufactured goods available […]

How to Avoid Sustainability Marketing Myopia

By Juliette Van Vleck, Boston University ’23 What is Sustainability Marketing Myopia? On a physical level, myopia is nearsightedness, a common vision condition that causes objects farther away to appear blurry while objects close by are crystal clear. Examining this physical condition through an abstract lens, marketing myopia refers to a lack of insight into […]