A BHR Interview with Lindsay Milne Vice President of Marketing, Meet Boston Lindsay, how easy or difficult was it to transition from sport marketing to hospitality and destination marketing? There has definitely been a lot to learn! Like any change in industry, there are nuances that take some time to adjust to and plan for. […]
How do we identify marketing that is notably “innovative?” And can we determine if a particularly creative and nuanced ad, for example, or messaging or brand voice, is not just “innovative,” but also effective? Does marketing in hospitality or travel and tourism come through on the other end as “innovative” or simply, effective”? And then […]
A BHR Interview with Adam Wallace Founder and CEO, Spherical Adam, you grew up in the world of hotels thanks to your uncle and his role at the Roger Smith. What fascinated you about hospitality marketing in your early days of hospitality? I’ve always loved the rich sensory experience of hospitality. The design of a […]
A BHR Interview with Julie Freeman, Executive Vice President of Public Relations for the Americas, MMGY Global Julie, how long have you been in the business of hospitality marketing, and what have you seen as an evolution for creative or effective campaigns? Personally, I’ve been in travel and hospitality public relations for more than 25 […]
A BHR Interview with Terry Jones, Author and Founder, Travelocity Terry, as you’ve participated and witnessed the state of travel and hospitality marketing over time, is there a philosophy or theme that you’d stress for today? Travel and, in particular, hospitality today, is about the experience. But how can hospitality brands make that experience more […]
A BHR Interview with Nelson Boyce, Managing Director, Google Nelson, can you tell us a bit about your role at Google and your connection to the business of hospitality I co-lead the US Advertising Sales for the travel category. My partners include OTAs like Priceline, Metas like Tripadvisor, Suppliers like Marriott Bonvoy and cruise lines […]
A BHR Interview with Michael Goldrich, Founder and Chief Advisor, Vivander Advisors Michael, can you share a bit of your perspective about the evolution and growth that you have seen throughout your career in hospitality marketing? When I started in hospitality, hotel websites were the online equivalent of the Yellow Pages: simple, straightforward digital brochures […]