Category: Marketing

Julie Freeman, Executive Vice President of Public Relations for the Americas, MMGY Global

A BHR Interview with Julie Freeman, Executive Vice President of Public Relations for the Americas, MMGY Global Julie, how long have you been in the business of hospitality marketing, and what have you seen as an evolution for creative or effective campaigns? Personally, I’ve been in travel and hospitality public relations for more than 25 […]

Marc Mazodier, Professor, ESSEC Business School

A BHR Interview with Marc Mazodier, Professor, ESSEC Business School Bonjour, Marc. How would you define a successful marketing initiative, particularly for a lifestyle or experienced-focused brand or service (such as hospitality or any industry that services people)? I still find the Apple marketing philosophy from the 80s relevant. Marketing is first about understanding consumer […]

Pete Rosenblum, President, Map360

A BHR Interview with Pete Rosenblum, President, Map360 Pete, please share a bit about the work your agency provides and why the Map360 approach is distinct from other agencies? MAP360co is a truly unique and non-traditional advertising, marketing and PR agency. We do not compete with giant agencies as we specialize in specific services, sectors, […]

Terry Jones, Author and Founder, Travelocity

A BHR Interview with Terry Jones, Author and Founder, Travelocity Terry, as you’ve participated and witnessed the state of travel and hospitality marketing over time, is there a philosophy or theme that you’d stress for today? Travel and, in particular, hospitality today, is about the experience. But how can hospitality brands make that experience more […]

Nelson Boyce, Managing Director, Google

A BHR Interview with Nelson Boyce, Managing Director, Google Nelson, can you tell us a bit about your role at Google and your connection to the business of hospitality I co-lead the US Advertising Sales for the travel category. My partners include OTAs like Priceline, Metas like Tripadvisor, Suppliers like Marriott Bonvoy and cruise lines […]

Letter from the Editor — April 2024

If your marketing is effective, would you consider it innovative? Is innovative marketing always effective? How can we be so sure?   Today’s marketers, particularly in hospitality, deserve loads of credit; there is so much to know. The ecosystem of marketing continuously grows, and the opportunities continually evolve. There is so much knowledge needed to sustain […]

Letter from the Dean – April 2024

The mission of Boston University’s School of Hospitality Administration (BU SHA) is more important now than ever. To educate and prepare the next generation of hospitality innovators, leaders, and advocates is what our industry, our world even, truly needs. The hospitality business and global landscape is still in a period of post-pandemic revolution, and we […]

Editor’s Letter – Digital Marketing Edition

July 2022 By Leora Lanz, Assistant Dean of Academic Affairs; Faculty Chair of the Graduate Program; Associate Professor of the Practice, Boston University School of Hospitality Administration We have all witnessed how the power of digital marketing and social media in particular can be used for good, or how it can be manipulated for malicious […]