Latest COVID-19 Information

Category: Marketing

The 4 C’s of a Hotel’s COVID Communications Toolkit: Important Messaging and Touch Points to Consider for Re-Opening

Source: Canva By Leora Halpern Lanz, ISHC As destinations around the globe begin to “reopen” and lead the way toward recovery, branded and independent hotel operators alike need to ensure that marketing is in place to inform guests and encourage some semblance of the desire to travel again. With that in mind, consider the following: In […]

Tweets, Hospitality, and the Coronavirus

Picture sources: Atlanticcouncil.org ; Twitter By Dr. Sean Jung & Dr. Mark Legg A few weeks back on March 11, 2020, the U.S. federal government signed a proclamation on restricting immigrants and nonimmigrants from the European Schengen Area who pose a risk of transmitting the Coronavirus. The proclamation became effective two days later on March 13, […]

Hospitality Communications in a Time of Coronavirus: Tips for Maintaining Trust and Engagement

By Leora Halpern Lanz, Marco Ferrari and Dr. Makarand Mody The last three weeks have been like no other in our lifetimes. Watching the world of travel, hotels, restaurants, and hospitality in general, turn upside down – so rapidly, around the world – has been disheartening and simply surreal. As marketers and communicators who have […]

How Can Single-Unit Restaurants Strive for Powerful Online Presence?

By Leora Lanz and Jenna Berry With the age of technology in full swing and the use of social media at an all-time high, digital marketing is not only recommended, but also necessary. The following list of recommendations will ensure that an independent restaurant’s online marketing presence will survive and thrive in the competitive nature […]

Airbnb and the Hotel Industry: The Past, Present, and Future of Sales, Marketing, Branding, and Revenue Management

By Makarand Mody and Monica Gomez For a long time, the hotel industry did not consider Airbnb a threat. Both the industry and Airbnb claimed they were serving different markets and had different underlying business models. Over the years, as Airbnb become more successful and grown to being larger than the companies in the hotel […]

Blending Theory and Practice: Experiential Learning in Hospitality Curriculum

A Case Study of Student Projects for Industry Clients   By Michael Oshins and Joel Brown On the first day of Boston University’s School of Hospitality Administration’s (SHA) introductory hospitality course, Dr. Christopher Muller opens the class with the question, ”How do you teach hospitality?”  In his 2016 BHR article on the topic, Muller offers an […]

Cutting Through the Online Hospitality Clutter, Part II: Best Practices for Paid Digital Marketing

  By Leora Lanz and Namrata Sridhar In the Winter 2018 edition of the Boston Hospitality Review, we brought forth suggestions for the 10 Best Practices for Organic Visibility —ways to improve search results through organic search, or do not cost the company a monetary investment. Rather, these rankings were based on elements such as keywords, […]

Cutting Through the Online Hospitality Clutter: 10 Best Practices for Organic Visibility

By Juan Lesmes and Leora Lanz It wasn’t that long ago when digital marketing surfaced as indispensable practice for the hospitality industry. As time moved forward, hotel marketing departments established roles to manage the digital positioning and visibility of the property. Thus, we witnessed hospitality brands which were ‘present’ on social media outlets, adopting paid […]

Hotel Brand Websites, OTA’s, Meta Search and Wholesalers: A Distribution Dilemma Within The Industry

By Nick Cohen The year is 2001, and the world is still recovering from the tragedy of September 11th.  The travel industry is in a downward spiral as fears of flying and terrorism ripple across the United States and beyond, and hotels have lost significant occupancy due to a decrease in demand. Simultaneously, a fledgling […]