communication | Boston Hospitality Review

Digital Marketing: Enabling Brands to Connect With Consumers Through Emotion

By Jonathan Katz, Partner, ACOM Healthcare; Board Member, National Tay-Sachs & Allied Diseases Association; Lecturer, Boston University – School of Hospitality Administration The dominance of digital marketing is a natural outgrowth of the continual rapid advancement of technology and how society has embraced digital platforms as a fundamental way of communicating. With each jump forward, […]

Tags: 2022, brand loyalty, communication, Consumer Behavior, customer satisfaction, data privacy, digital marketing, emotional relationships, Jonathan Katz, October 2022, supporting human interaction with technology, technology

How to Avoid Sustainability Marketing Myopia

in 2022, Consumer Behavior Edition, October 2022 6 comments

By Juliette Van Vleck, Boston University ’23 What is Sustainability Marketing Myopia? On a physical level, myopia is nearsightedness, a common vision condition that causes objects farther away to appear blurry while objects close by are crystal clear. Examining this physical condition through an abstract lens, marketing myopia refers to a lack of insight into […]

Tags: 2022, business practice, communication, Consumer Behavior, Juliette Van Vleck, marketing, October 2022, practicing sustainability, Sustainability, sustainability marketing, sustainability objectives, sustainable consumption

Tag: communication

Digital Marketing: Enabling Brands to Connect With Consumers Through Emotion

How to Avoid Sustainability Marketing Myopia