By Mackenzie Miers, SHA ’21, MMH ’22 Social media has completely changed the world within a timespan of twenty-five years as the first channel of social media was launched in 1997 (A brief history of Social Media, 2021). Whether people started utilizing social media platforms as early as MySpace or more recently when downloading TikTok […]
By Leora Halpern Lanz It’s challenging to be a hotel market today, let alone one who needs to understand and masterfully manage digital marketing for one or more properties. How do the hotel marketer and revenue manager ride the endless wave of online travel agency (OTA) distribution, commission structures, and rate parity? How much should […]
By Leora Halpern Lanz and Megan Carmichael The hotel marketing budget, typically amounting to approximately 4-5% of an asset’s total revenue, must remain fluid, so that the marketing director can constantly adapt the marketing tools to meet consumer communications methods and demands. Though only a small amount of a hotel’s revenue is traditionally allocated […]
By Lauren Greenfield It seems that people are more willing than ever to share their lives as a series of photos on the Internet. Platforms like Facebook, Twitter, and Instagram make it easy to share every little detail with our friends and family and even with people we don’t know. We share photos of major […]