Union Square Hospitality Group (USHG) has been known for having a corporate culture where employees are allowed to grow and have diverse experiences not only on the operational side but also on the restaurant business creation side. We asked Patti Simpson, Chief Administrative Officer of Union Square Hospitality Group, what USHG evaluates when hiring and what […]
By Mai Shalvi, SHA ’22, MMH ’22 Marketing is powerful. It allows brands to connect with customers and enhance experiences. It can uncover the needs of consumers and build strong relationships. It can also foster positive social change. Research suggests that consumers expect brands to be socially responsible, with 70% of Americans believing it is “somewhat” […]
By Jason Chang, SHA ’22, Accounting Manager, Cambria Somerville NFTs: What are they? Whether for status, personal pleasure or knowledge, the collector’s mindset is seen in everyday life; sports cards, jewelry, and art are prime examples of items many people collect. While many tend to preserve their items long-term due to sentimental values, others collect […]
By Fara Gold McLaughlin, Chief Revenue Officer, Senior Housing Foresight, Adjunct Professor, Boston University School of Hospitality Administration It’s About the Journey… The Resident’s Journey Our global community of citizens over the age of 55 is often overlooked or misunderstood. Maybe it’s the way our media has little to no images of people over the […]
By Serena Lipton, Associate, Healthcare, Artemis Real Estate Partners Why is Senior Living Important? In the past fifty years, the world’s longevity has expanded by thirty years. In 1940, people lived until the age of sixty-five, and now, people are living well into their eighties, nineties, and even past the age of 100 (Roser, 2013). […]
By Scott L. Eckstein, Director, Senior Living Concentration and Adjunct Professor, Boston University School of Hospitality Administration Ask most people in the senior living industry, or at least those with some knowledge of the industry, about the term “active adult,” and Del Webb or the K. Hovnanian Four Season products might initially come to mind. Both, […]
By Cindy Hale, Senior Vice President, Chief Marketing and Experience Officer, Seniorlink Few industries have been as rocked by misperception and misrepresentation as the senior living industry. Even before Covid, the senior living industry was suffering from an identity crisis. In the past and still today, the media continually clusters all types of senior living […]
By Beth Burnham Mace, Chief Economist and Director of Research & Analytics, NIC, and Lana Peck, Senior Principal, NIC A billboard won’t get you very far in engaging today’s senior housing consumers. Unlike traditional marketing, which has been a one-way conversation in terms of advertising to motivate a group of potential customers, digital marketing – […]
By: Arun Upneja, Ph.D. Greetings from the School of Hospitality Administration at Boston University and welcome to our Real Estate Issue of Boston Hospitality Review (BHR). At the time of this writing after an existentially “long cold lonely winter,” to quote the Beatles, “the smiles are returning to the faces” (even if masked) as vaccinations […]
By: Mark Owens, John Avanzino & Robert Webster, CBRE Hotels Introduction The Hospitality Industry has experienced many shocks, none as severe as the COVID-19 virus. This article focuses on COVID’s impact on the U.S. hospitality real estate finance market, providing insight into the state of the market pre-pandemic, lending community sentiment, lender engagement and market participation, and the COVID […]