Agenda Filmmaking

Four socially conscious documentary filmmakers share their thoughts on producing films that make a difference

By Andrew Thurston
Photo by Jennifer Berglund

I’ve just finished watching the trailer for Bully, two minutes and 21 seconds of school bus beatings, educator indifference, and parental grieving set to a gloomy piano soundtrack. I have a son; too young for school, but he’ll be there soon enough. And so will the bullies. I shed a tear thinking about this. Shouldn’t I, the documentary film implores me, do something to spare him from seeing bullying or becoming a victim of it? Yes.

Do I do something about it?

Documentaries have been around in some form or another since the late nineteenth century. Early pioneers captured boxing bouts and surgical procedures; those who followed showed exotic, but still silent, locales to astonished audiences. A century later, the medium remains relevant. More than 100 million people have watched Kony 2012, an online rallying cry against an African warlord—and almost as many again seem to have an opinion on it. Documentary filmmakers, from Ken Burns and Barbara Kopple to Morgan Spurlock and Ricki Stern, continue to produce works that appeal across generations; Al Gore couldn’t win a presidential election, but he could win an Oscar for his documentary, An Inconvenient Truth.

But, and here’s the rub, did any of them change the world? We’re still polluting, still eating too much junk food, still tracking Joseph Kony through Africa. And still bullying. But, we’re also talking about these things: there are green tax incentives, no more supersized meals, and U.S. lawmakers pushing for Kony’s capture.

Defining Documentary

Above, Margaret Lazarus (’72) sits on the Academy of Motion Picture Arts and Sciences committee that awards Oscars to documentaries. She won one herself in 1994, with Defending Our Lives, a documentary about abused women behind bars.

Above, Margaret Lazarus (’72) sits on the Academy of Motion Picture Arts and Sciences committee that awards Oscars to documentaries. She won one herself in 1994, with Defending Our Lives, a documentary about abused women behind bars. Photo courtesy of Ellen Shub.

Oscar winner Margaret Lazarus (’72) spends a lot of time watching documentaries. She’s a member of the Academy of Motion Picture Arts and Sciences documentary branch; it decides who gets a coveted golden statuette—and who doesn’t. If anyone is going to be a big fan of the format’s power, it should be Lazarus. But even someone who grabbed an Oscar for her 1994 take on abused women behind bars, Defending Our Lives, and has taught a university course called Producing Film for Social Change, concedes that “Can you change the world with a documentary?” is a tough one.

“That’s a great question because it’s not simple. The answer is yes and no.”

Four-time Emmy winner Orlando Bagwell (’74, ’77) takes up the point: “I’m not sure you can change the world with a documentary,” says the Eyes on the Prize producer and current director of the Ford Foundation’s JustFilms initiative, “but I do think stories can in some way be a part of changing the world, or help people become actively involved in changing the world.”

“People can stand up and testify that they’re outraged by what they see. The real ­challenge for the filmmaker is what you do with that moment.”
—Orlando Bagwell

The question of efficacy is especially difficult because no one can quite agree on what a documentary film actually is. Defined literally, such films shouldn’t even be in the business of changing the world, but capturing it, objectively documenting it. Simple translations rarely take you very far, however: “It’s not journalism,” says documentary filmmaker and COM professor Sam Kauffmann (’77). “It’s kind of like an op-ed piece. Most documentaries today, they explore an issue, but they generally have a point of view; they want to reveal a particular side of a subject.”

Lazarus admits that the term documentary film is something of a misnomer: “Some people prefer to use the term nonfiction film and sometimes that’s not terrifically appropriate either,” she says. “It’s hard to define, but I think it’s film that is more defined by what it’s not—it’s not mostly acted; it’s not a story made up by someone that follows a script format.” Bagwell calls it “a dramatic representation of real life in some way”; the late filmmaker John Grierson is famed for labeling documentary the “creative treatment of actuality.”

According to Kauffmann, the job of documentary filmmakers, however they define their medium, is to shed some light on a neglected people or issue.

Into the Rain Forest

Jennifer Berglund

Jennifer Berglund (CAS'07, COM'10). Photo courtesy of Jennifer Berglund.

It had taken a couple of airplanes, a boat, an open-air bus, and, finally, a three-hour canoe trip to reach the research station. Nestled in 1,500 acres of lowland Ecuadorian rain forest, the Tiputini Biodiversity Station would be a chance for Jennifer Berglund, a BU biology student on a semester abroad, to put her education to use. But it wouldn’t be nature that would catch her attention. Moving among the trees was a small group of people with microphones—National Public Radio reporters recording a story about treehoppers, little insects with a powerful sound. Berglund began to trail the radio team.

“I knew at that point that I wasn’t really excited about going into bench science,” she recalls. “I just wanted to be out in the world experiencing it, and also doing my part to tell the stories that needed to be told.”

When she returned to Boston, Berglund (CAS’07, COM’10) wrapped up her biology degree and shifted focus to take on a master’s in science and medical journalism; she’s now an executive producer at Prehensile Productions, which specializes in films on nature and science, and a freelance writer for publications such as Nature and Discover.

She doesn’t describe herself as a filmmaker—storyteller might be closer to the mark—but she produces documentary films that aim to change the world. Current projects include Defending Eden, about the fight to preserve indigenous knowledge in Ecuador, and Family Trees, documenting the intricate social interactions among a species of monkeys in Costa Rica. Berglund’s background says something about the qualities needed to succeed in this business, and technical filmmaking expertise isn’t necessarily one of them.

“Curiosity. I think that’s absolutely necessary—curiosity and the ability to see something interesting and want to dig into it more,” she says. “It’s almost the need—you see something and you need to get to the bottom of it.”

An effective filmmaker, it seems, can’t content oneself just being a good storyteller and an inspiring teacher; one has to be a grade-A pupil, too.

Watch this video on YouTube
Orlando Bagwell discusses the Internet’s benefits for documentary filmmakers.

“If we are driven by our own beliefs and a desire to promote just those beliefs, then we’re moving toward propaganda,” cautions Bagwell. By trying to “honestly understand the complications in any story,” you’re more likely to win the trust of an audience, he adds.

That loosely fits into another of Bagwell’s ingredients for an effective documentary filmmaker: the ability to recognize what all people have in common.

“As a filmmaker and a storyteller,” says Bagwell, “you are using those commonalities, as well as the excitement that comes with new discoveries, to help build a dramatic structure and rendering that helps people not only see the person or issues that you’re trying to address, but see themselves in that story. I think that’s the real hard work of it.”

Berglund brings that into her films by showcasing a “powerful personal story; humans have a hard time relating to subjects, but they can very easily relate to a person.” She sees it as a key element in documentary’s enduring power.

“People like watching people. Why do we still read the paper? Why do we read blogs? We’re interested in what goes on in our world and we’re interested in the people who live in it. We’re interested in faces; we’re interested in emotion. Documentary conveys all of that. That will never go away.”

Paths for Activism

Emotion gets to the heart of the matter for Lazarus. In her view, a film’s success, its ability to change something, comes down to that one word. Emotion. A film that rocks our world “unleashes and harnesses” it. A film that just drifts by? We might emerge enlightened, but no spark of activism is lit.

“I think the power of change comes when people are able to bring what’s in their hearts, minds, souls and ideas and meet the documentary halfway,” she says. That’s why she’s no fan of the old-school “baritone in the box” documentaries, with an earnest narrator explaining one side, then the other: “If everything is covered, it doesn’t let you engage.” And it doesn’t take into account that “there might be six points of view.” For her, the film must be like a “molecular protein—it can’t be smooth and flat; it has to have hooks.” Its screening, meanwhile, should be an active, public one: Lazarus prefers school and cinema screenings framed by moderated expert discussions to “really motivate” people and help them find “paths for their activism.”

Which brings us back to Kony 2012. Invisible Children, the nonprofit organization behind the film, took Kony 2012 to schools nationwide, but the vast majority watched it—and engaged with it—online. In this Internet age, in-person, moderated discussions are no longer a given for documentary films. Even Lazarus, a fan of the public viewing format, admits that “theatrics” doesn’t have to mean theatre and that, while the film had its flaws, the team behind Kony 2012 was at least trying to find new ways of engaging an audience.

Berglund predicts the era of the stand-alone film is coming to a close. Her Defending Eden project has “become not only a documentary; it has become a transmedia campaign.” As well as the central film, she’s produced an advocate website ( with links for getting involved and short films to delve deeper into different aspects of the central story. This is where documentary becomes more than a film. Bagwell encourages the filmmakers he supports to consider what it is they want to accomplish before they even push the record button.

Watch this video on YouTube

A group of Waorani students race to document their ancestors’ knowledge before industrialization destroys their way of life.

“People can stand up and testify that they’re outraged by what they see and want to do something about it,” he says. “The real challenge for the filmmaker and those working in social change is what you do with that moment and how you move them to a place where they can take the next step, and once you have them there, how you move them to the next step.”

The goal of the JustFilms initiative headed by Bagwell is to “advance social justice worldwide through the talent of emerging and established filmmakers.” It has provided grants to support films probing and espousing causes related to the criminal justice system, the aftermath of Hurricane Katrina, and rising sea levels. ­Whether viewers decide to talk with friends about an issue raised by a film, donate some money, or quit their job to be a full-time campaigner, Bagwell is content that the film has kept its side of the bargain. And that shapes his view of Kony 2012 (see sidebar, “Kony 2012: My View”); pushing the “like” button on Facebook still counts for something. “I don’t quibble with any one of them,” he says of the different levels of engagement. “I think all of them are an opportunity to build toward the next step.” It’s what the filmmaker does with those “likes” that really counts.

And that’s the conundrum. Can documentary films change the world? Alone, probably not. But they can educate, inform and provoke, bringing the things that need fixing into the light. What separates those films—or, more accurately, campaigns—that do make a difference from those that flounder is that they also empower their audiences, showing them how they can change the world.

One film won’t change the world, but 100 million people just might.

Kony 2012: My View


Image courtesy of Invisible Children

In March 2012, a little-known nonprofit organization, Invisible Children, released a slick 30-minute film designed to raise awareness of an outstanding International Criminal Court arrest warrant for Ugandan guerrilla group leader, Joseph Kony. The film went viral online and Invisible Children encouraged supporters to blanket cities with posters calling for Kony’s arrest. The film and the campaign have since been dogged by critics who’ve argued the former was misleading and the latter misguided. Here’s what our four documentary filmmakers have to say about Kony 2012.

Orlando Bagwell, director, Ford Foundation’s JustFilms initiative “Its strength was that it was really about the filmmaker and his own growth and his sense of wanting to be actively involved in change . . . and I think that it spoke to a generation that wants to be involved. The film in its popularity showed that we all can be moved by those who are in need of help, even if they are very, very far away, and story always has the ability to do that. . . . Sometimes a film or storytelling allows us to have access to people we’d never have known, never brush up against.”

Jennifer Berglund, executive producer, Prehensile Productions “I’ve actually had this argument about the Kony 2012 campaign with a lot of people. The whole campaign was flawed, but I thought it was really powerful; I had no idea who Kony was. . . . I was moved by the film and I found it very moving that so many people were, too. Now, do you want to do exactly what Invisible Children is telling everyone to do? I don’t think so—I don’t think that’s necessarily the right approach—but as far as just bringing about awareness, I felt that was really great.”

Margaret Lazarus, Oscar winner for Best Documentary “If he [director Jason Russell] had actually talked to people in the Congo about what they really needed, how they really needed to deal with this, he would’ve come up with a more sophisticated and relevant strategy. On the other hand, we know now so much more about the horrors. People who were not politically aware now know about the Lord’s Resistance Army and all those horrors. It’s a mixed bag, very mixed.”

Sam Kauffmann, documentary filmmaker and COM professor “Can a documentary change the world? It’s got a lot of criticism, but I disagree with the criticism; I think that what that film has done is motivate people to take on this madman who’s running loose in parts of Uganda and the DRC.”

The Documentary That Changed My World

Two filmmakers on the latest—or greatest—documentary film to make an impact on them.

documentary_dolphinJennifer Berglund, executive producer, Prehensile Productions “The Cove. I thought that was a really powerful documentary. It definitely changed the way I thought about Japan’s fishing industry. To this day, I feel it’s a movie that everybody should watch, because it’s something that affects all of us. It brings about issues you don’t normally think about—for example, mercury poisoning in fish and top predators of the ocean. It has examples of mercury poisoning in human communities, and what that actually does to people.”

documentary_coffeeSam Kauffmann, documentary filmmaker and COM professor “Hot Coffee. It’s about the woman who was burnt by the coffee at McDonald’s. All of us seeing this story think, ‘Oh, this is preposterous; she’s conning McDonald’s; she’s looking for a quick payday.’ And yet the film is unbelievable in showing you that this is all about corporations limiting your ability to sue them. It’s really a shocking film—and I was so predisposed to think it was a hoax, and yet through the story, I thought, ‘Wow, I’ve really got to check my contracts now.’”

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