David Jernigan

David H. Jernigan, PhD

Professor, Health Law, Policy & Management - Boston University School of Public Health


Dr. Jernigan is best known for his action-research approach to the issue of alcohol advertising, marketing, and promotion and its influence on young people. His work has led to better advertising regulations and a clearer understanding of the evolving structure of the alcohol industry. His work is policy relevant and scientifically rigorous. Dr. Jernigan has been very active in translating research findings into policy and practice. He testifies regularly at city, state, and national levels around alcohol advertising and youth, alcohol availability, and taxation. He also trains advocates around the world using the best evidence.

Other Positions

  • Assistant Dean, Public Health Practice - Boston University School of Public Health


  • University of California, Berkeley, PhD Field of Study: Sociology
  • University of California, Berkeley, MA Field of Study: Sociology
  • Harvard College, AB Field of Study: East Asian Studies

Classes Taught

  • SPHPH844
  • SPHPM795
  • SPHPM851


  • Published on 2/7/2024

    Rossheim ME, LoParco CR, Berg CJ, Tillett KK, Trangenstein PJ, Henry D, Yockey RA, Livingston MD, Jernigan DH, Sussman SY. Derived psychoactive cannabis products and 4/20 specials: An assessment of popular brands and retail price discounts in Fort Worth, Texas, 2023. Drug Alcohol Depend. 2024 Feb 07; 256:111119. PMID: 38350186.

    Read At: PubMed
  • Published on 1/20/2024

    Hall MG, Lee CJY, Jernigan DH, Ruggles P, Cox M, Whitesell C, Grummon AH. The impact of "pinkwashed" alcohol advertisements on attitudes and beliefs: A randomized experiment with US adults. Addict Behav. 2024 Jan 20; 152:107960. PMID: 38309239.

    Read At: PubMed
  • Published on 1/19/2024

    Rossheim ME, Tillett KK, Vasilev V, LoParco CR, Berg CJ, Trangenstein PJ, Yockey RA, Sussman SY, Siegel M, Jernigan DH. Types and Brands of Derived Psychoactive Cannabis Products: An Online Retail Assessment, 2023. Cannabis Cannabinoid Res. 2024 Jan 19. PMID: 38237125.

    Read At: PubMed
  • Published on 1/1/2024

    Hearne S, Jernigan DH. Who Will Advocate to Keep the Public Healthy? Establishing Competency-Based Advocacy Training for the Public Health Field. J Public Health Manag Pract. 2024 Jan-Feb 01; 30(1):3-7. PMID: 37966950.

    Read At: PubMed
  • Published on 11/1/2023

    Hearne SA, Jernigan DH, Frey M, Matthews GW, Baker EL. Strengthening Advocacy Skills for Public Health Leaders. J Public Health Manag Pract. 2023 Nov-Dec 01; 29(6):950-952. PMID: 37738602.

    Read At: PubMed
  • Published on 7/12/2023

    Yeh JC, Premachandra B, Lewis NA, Niederdeppe J, Jernigan DH. Identities, drinking behaviors and cancer beliefs among African-American and White American adults: A qualitative analysis. J Ethn Subst Abuse. 2023 Jul 12; 1-22. PMID: 37435873.

    Read At: PubMed
  • Published on 5/18/2023

    Moreno MA, Jenkins MC, Trangenstein PJ, Whitehill JM, Stratman ZE, Jernigan DH. Adolescents' Views on Preventing Youth Cannabis Marketing Exposure: A Concept Mapping Approach. J Stud Alcohol Drugs. 2023 Sep; 84(5):684-692. PMID: 37219037.

    Read At: PubMed
  • Published on 4/1/2023

    Jernigan DH. Alcohol and Public Health: Failure and Opportunity. Milbank Q. 2023 Apr; 101(S1):552-578. PMID: 37096612.

    Read At: PubMed
  • Published on 3/30/2023

    Yeh JC, Niederdeppe J, Lewis NA, Jernigan DH. Social Media Campaigns to Influence Alcohol Consumption and Related Harms, Attitudes, and Awareness: A Systematic Review. J Stud Alcohol Drugs. 2023 Jul; 84(4):546-559. PMID: 37014651.

    Read At: PubMed
  • Published on 3/1/2023

    Jernigan DH. Alcohol Producers' Success in Blocking Alcohol Marketing Research: A Comment on Mitchell and McCambridge (2023). J Stud Alcohol Drugs. 2023 Mar; 84(2):342-343. PMID: 37132576.

    Read At: PubMed

News & In the Media