Tag: Corporate Social Responsibility

Inclusive Marketing: Building a Loyal Customer Base Through Accessible Digital and Physical Experiences

By Mai Shalvi, SHA ’22, MMH ’22 Marketing is powerful. It allows brands to connect with customers and enhance experiences. It can uncover the needs of consumers and build strong relationships. It can also foster positive social change. Research suggests that consumers expect brands to be socially responsible, with 70% of Americans believing it is “somewhat” […]

Letter from the Dean – November 2021 Corporate Social Responsibility Edition

Welcome to Boston Hospitality Review: Corporate Social Responsibility Edition In this era of being “woke,” the wake-up call for change cannot be ignored. We have reached a crisis point on many critical issues. There’s no snooze button that will allow us to rest any longer. Timely and important, this special edition on Corporate Social Responsibility […]