By Jonathan Katz, Lecturer in Branding and Marketing, Boston University School of Hospitality Administration What does hospitality mean to you? In fact, what does the hospitality industry mean to you? Are your answers based on perceptions grounded in the past? Are they formed on the foundation of your day-to-day responsibilities? Or are they fueled by […]
December 2022 By David A. Edwards, Ph.D., scientist, author, pioneering inventor If we are what we eat, in a very real way, we eat what we are. “What we are,” in this sense, includes a collection of thoughts and emotions that preoccupy us at any given moment, a surprisingly large fraction of which happen to relate […]
October 2022 By Makarand Mody, Associate Professor of Hospitality Marketing; Director of Research; Chair of Undergraduate Programs, Boston University School of Hospitality Administration I am delighted to present this special issue on Consumer Behavior for the Boston Hospitality Review. The last two years since the beginning of the COVID-19 pandemic have truly served as an […]
July 2022 By Leora Lanz, Assistant Dean of Academic Affairs; Faculty Chair of the Graduate Program; Associate Professor of the Practice, Boston University School of Hospitality Administration We have all witnessed how the power of digital marketing and social media in particular can be used for good, or how it can be manipulated for malicious […]
June 2022 By Scott L. Eckstein, Director of the Senior Living concentration and Adjunct Professor, and Leora Lanz, Assistant Dean of Academic Affairs; Faculty Chair of the Graduate Program; Associate Professor of the Practice, Boston University School of Hospitality Administration We are delighted to present this special issue on Senior Living for the Boston Hospitality Review. While Senior Living has […]
May 2022 By Taylor Peyton, Ph.D., Assistant Professor of Leadership and Workplace Psychology, Boston University School of Hospitality Administration and Priyanko Guchait, Ph.D., Associate Professor, University of Houston, Conrad N. Hilton College of Global Hospitality Leadership An often underrated, but important, action that skilled leaders do is offer their followers a new perspective. That leadership […]
April 2022 By: Kaushik Vardharajan, Director, Real Estate Program, Boston University School of Hospitality Administration We are now entering the third year of the Covid-19 pandemic that has resulted in more than 470 million cases and 6.1 million deaths around the world, per the World Health Organization. While the hospitality industry’s worst fears at the […]
By Sean Jung, Ph.D., and Mark Legg, Ph.D., Boston University School of Hospitality In the past few decades, our industry has evolved to provide more diverse service offerings and intrinsic experiences. As a result, guests now expect more personalized services than ever before while having more places to choose where to spend their hard-earned dollars. […]
By Manisha Singal, Ph.D., Virginia Tech, and Seoki Lee, Ph.D., Pennsylvania State University Despite decades of discussion and debate around the merits of the shareholder versus the stakeholder approach to business and the relationship of Corporate Social Responsibility (CSR) with corporate financial performance, neither scholars, public policy experts, nor practitioners have reached any consensus regarding […]
By: Leora Halpern Lanz, ISHC, Assistant Dean of Academic Affairs; Faculty Chair, MMH; and Associate Professor of the Practice, Boston University – School of Hospitality Administration, and Mackenzie Miers, SHA ’21, MMH ’22 The year of the pandemic proved to be a monumental one for the discipline of digital marketing. With businesses and services unable […]