Tag: Makarand Mody

Hospitality Communications in a Time of Coronavirus: Tips for Maintaining Trust and Engagement

By Leora Halpern Lanz, Marco Ferrari and Dr. Makarand Mody The last three weeks have been like no other in our lifetimes. Watching the world of travel, hotels, restaurants, and hospitality in general, turn upside down – so rapidly, around the world – has been disheartening and simply surreal. As marketers and communicators who have […]

Airbnb and the Hotel Industry: The Past, Present, and Future of Sales, Marketing, Branding, and Revenue Management

By Makarand Mody and Monica Gomez For a long time, the hotel industry did not consider Airbnb a threat. Both the industry and Airbnb claimed they were serving different markets and had different underlying business models. Over the years, as Airbnb become more successful and grown to being larger than the companies in the hotel […]

Blockchain Technology & its Implications for the Hospitality Industry

By Tarik Dogru, Makarand Mody, & Christie Leonardi “A world with little or no intermediaries where there is no need to build trust between people and transactions are completed in seconds. This is the promise of the Blockchain Technology.” -Tarik Dogru Blockchain technology and its economic, social, and technological implications, mainly in the form of the cryptocurrency Bitcoin, […]

How Does My Neighbor Feel About my Airbnb?

  By Makarand Mody, Courtney Suess & Tarik Dogru The sharing economy and Airbnb in particular, has drawn significant media attention. A major disruptor to a global hospitality and tourism industry that remained relatively static for decades, the sharing economy has deeply divided its proponents and critics. The industry’s initial response was to shrug off […]

The hotel industry’s Achilles Heel? Quantifying the negative impacts of Airbnb on Boston’s hotel performance

By Tarik Dogru, PhD, Makarand Mody, PhD, Courtney Suess, PhD Airbnb is the largest firm in the sharing economy marketplace, with about 3 million listings, including entire homes, shared rooms, and private rooms—more than the world’s largest three hotel chains combined (IHG, Marriott, Hilton, 2.58 M listings). It has hosted about 50 million guests in […]

Comparing apples and oranges? Examining the impacts of Airbnb on hotel performance in Boston

By Tarik Dogru, Makarand Mody, and Courtney Suess If you are in the hotel industry, chances are that Airbnb has come up in conversation at some point or another. The sharing economy phenomenon and the economic, social, and technological changes fueling its growth have challenged the hotel industry to rethink its experiential value proposition to […]

Hospitality Healthscapes: The New Standard for Making Hospitals More Hospitable

By Courtney Suess, Makarand Mody, & Gabrielle Guarracino What words come to mind when you think of a hospital room? Chances are, your results might sound something like this: Stark. Sterile. Bare. Clinical. These don’t paint a very attractive picture, nor do they engender any comfort for those who find themselves needing to stay at […]

Creating Memorable Experiences: How hotels can fight back against Airbnb and other sharing economy providers

By Makarand Mody No one can deny that the hotel industry has a fight on its hands when it comes to the peer-to-peer accommodation market. A recent PWC report showed that while 6% of the US population has participated in the sharing economy for the hospitality industry as a consumer; 1.4% has served as a […]