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Tag: Data Analytics

December 2021 Editors’ Letter

By Sean Jung, Ph.D., and Mark Legg, Ph.D., Boston University School of Hospitality In the past few decades, our industry has evolved to provide more diverse service offerings and intrinsic experiences. As a result, guests now expect more personalized services than ever before while having more places to choose where to spend their hard-earned dollars. […]

Identifying When a Customer is Lost?

By Timothy Webb, Ph.D., Assistant Professor, Alfred Lerner College of Business and Economics, University of Delaware, Mark Legg, Ph.D., Assistant Professor of Hospitality Analytics, Boston University School of Hospitality Administration, and Michael Mancini, Ph.D., Industry Consultant Customer loyalty is fundamental to the success of any hospitality organization. The industry relies on B2C interactions that drive customer […]

From Performance Media To Media Performance

By Chris Novak, Chief Data Science and Analytics Officer, Eden Collective With the advent of digital marketing, the concept of Performance Media took hold. Marketers for hospitality organizations quickly started to rely on deterministic connections based on cookies to understand exactly who had been exposed to their media and the actions that their guests took […]

The Value of Analytics in a Post-Covid World

By: Mark Legg, Ph.D., Assistant Professor of Hospitality Analytics, Boston University School of Hospitality Administration Demand in the hospitality industry is starting to pick back up after the fallout of the Covid-19 pandemic. During the pandemic, hospitality organizations drastically cut down their workforce to only essential rank and file employees, all while reducing or halting […]

How Consumer Perceptions Affect Ethnic Restaurant Location Patterns

By Sean (Sangwon) Jung, Ph.D., Assistant Professor of Hospitality Analytics, Boston University School of Hospitality Administration Introduction Ethnic restaurants in the U.S. have been consistently growing. So much so that according to the U.S. census bureau, ethnic restaurants have increased by an impressive 45% from 2002 to 2012, while the total number of restaurants have […]

Letter from the Dean – December 2021 Data Analytics Edition

Welcome to Boston Hospitality Review: Data Analytics Edition Gift-giving has never been more difficult. Everyone in the family can go online and just order whatever they want. It’s instant, but is it gratifying? And what happens once the thrill of getting a package is gone? The bigger problem is: what do we do with all […]

Using Analytics to Identify How Restaurant CEO Overconfidence Affects Performance

By: Hong Soon Kim, Ph.D., Assistant Professor, School of Hospitality and Tourism Management, Purdue University Introduction In the world of big data, data analysis has become extremely important in capturing meaningful insights from a tsunami of information. This is no exception in the hospitality world where plenty of interesting data can be retrieved through various operation […]

Is There an Optimal Price for Group Rates?

By: Yunmei (Mabel) Bai, Doctoral Candidate, School of Hospitality and Tourism Management, Purdue University, and Chun-Hung (Hugo) Tang, Associate Professor, School of Hospitality and Tourism Management, Purdue University Introduction In the digital age, the focus of modern hospitality analytics, in both academia and in the industry, is identifying unique data to discover new variables that […]