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Tag: Leora Halpern Lanz

Adaptation: Restaurants Maneuver in Response to COVID-19

Source: Canva By Leora Halpern Lanz, Sara Szymanski The last few months have been a true test for restaurants, as COVID-19 has severely disrupted the food and beverage industry – likely one of the hardest hit segments of the economy. Shelter-in-place and lockdown policies inevitably restricted people from gathering and going out to dinner, essentially damaging […]

The 4 C’s of a Hotel’s COVID Communications Toolkit: Important Messaging and Touch Points to Consider for Re-Opening

Source: Canva By Leora Halpern Lanz, ISHC As destinations around the globe begin to “reopen” and lead the way toward recovery, branded and independent hotel operators alike need to ensure that marketing is in place to inform guests and encourage some semblance of the desire to travel again. With that in mind, consider the following: In […]

Hospitality Communications in a Time of Coronavirus: Tips for Maintaining Trust and Engagement

By Leora Halpern Lanz, Marco Ferrari and Dr. Makarand Mody The last three weeks have been like no other in our lifetimes. Watching the world of travel, hotels, restaurants, and hospitality in general, turn upside down – so rapidly, around the world – has been disheartening and simply surreal. As marketers and communicators who have […]

How Can Single-Unit Restaurants Strive for Powerful Online Presence?

By Leora Lanz and Jenna Berry With the age of technology in full swing and the use of social media at an all-time high, digital marketing is not only recommended, but also necessary. The following list of recommendations will ensure that an independent restaurant’s online marketing presence will survive and thrive in the competitive nature […]

Cutting Through the Online Hospitality Clutter, Part II: Best Practices for Paid Digital Marketing

  By Leora Lanz and Namrata Sridhar In the Winter 2018 edition of the Boston Hospitality Review, we brought forth suggestions for the 10 Best Practices for Organic Visibility —ways to improve search results through organic search, or do not cost the company a monetary investment. Rather, these rankings were based on elements such as keywords, […]

Cutting Through the Online Hospitality Clutter: 10 Best Practices for Organic Visibility

By Juan Lesmes and Leora Lanz It wasn’t that long ago when digital marketing surfaced as indispensable practice for the hospitality industry. As time moved forward, hotel marketing departments established roles to manage the digital positioning and visibility of the property. Thus, we witnessed hospitality brands which were ‘present’ on social media outlets, adopting paid […]