July 2022 By Leora Lanz, Assistant Dean of Academic Affairs; Faculty Chair of the Graduate Program; Associate Professor of the Practice, Boston University School of Hospitality Administration We have all witnessed how the power of digital marketing and social media in particular can be used for good, or how it can be manipulated for malicious […]
June 2022 By Scott L. Eckstein, Director of the Senior Living concentration and Adjunct Professor, and Leora Lanz, Assistant Dean of Academic Affairs; Faculty Chair of the Graduate Program; Associate Professor of the Practice, Boston University School of Hospitality Administration We are delighted to present this special issue on Senior Living for the Boston Hospitality Review. While Senior Living has […]
By: Leora Halpern Lanz, ISHC, Assistant Dean of Academic Affairs; Faculty Chair, MMH; and Associate Professor of the Practice, Boston University – School of Hospitality Administration and Mackenzie Miers, SHA ’21, MMH ’22 We are pleased to share Part II of our Digital Marketing edition of the Boston Hospitality Review (BHR). As our Part I […]
By Leora Halpern Lanz, ISHC with Claire Deal, SHA ’23 I. Introduction: The Impact In 2020, tourism’s boom hit a sudden, unanticipated, and dramatic pause. With the emergence of a global pandemic declared on March 11, global travel and tourism came to a painful halt with almost no movement of people worldwide. Countries that relied […]
Photo Source: Canva Also Read: The Case of the Diamond Princess: Stranded at Sea in a Pandemic (Part 1) Also Read: The Case of the Diamond Princess: Stranded at Sea in a Pandemic (Part 2) By Leora Lanz, ISHC and Maura Feltault, CHIA (July 29, 2020) This Case Study is the Third of a Three-Part […]
Photo Source: Canva Read: The Case of the Diamond Princess: Stranded at Sea in a Pandemic (Part 1) Read: The Case of the Diamond Princess: Stranded at Sea in a Pandemic (Part 3) By Leora Lanz, ISHC and Maura Feltault, CHIA (July 24, 2020) This Case Study is the Second of a Three-Part Series. Part […]
Photo Source: Wikimedia Also Read: The Case of the Diamond Princess: Stranded at Sea in a Pandemic (Part 2) Also Read: The Case of the Diamond Princess: Stranded at Sea in a Pandemic (Part 3) By Leora Lanz, ISHC and Maura Feltault, CHIA (June 30, 2020) This Case Study is the First of a Three-Part Series. […]
Source: Canva By Leora Halpern Lanz, Sara Szymanski The last few months have been a true test for restaurants, as COVID-19 has severely disrupted the food and beverage industry – likely one of the hardest hit segments of the economy. Shelter-in-place and lockdown policies inevitably restricted people from gathering and going out to dinner, essentially damaging […]
Source: Canva By Leora Halpern Lanz, ISHC As destinations around the globe begin to “reopen” and lead the way toward recovery, branded and independent hotel operators alike need to ensure that marketing is in place to inform guests and encourage some semblance of the desire to travel again. With that in mind, consider the following: In […]
By Leora Halpern Lanz, ISHC What will conferences look like post COVID-19? How do we meet as we emerge from physical distancing and lead into a “new normal”? How unnerving and ironic that just last month, our School was to have hosted a Hospitality Leadership Summit, themed Leading in a Time of Disruption. Never in a […]