Tag: Leora Halpern Lanz

Editors’ Letter – June 2022

By Scott L. Eckstein, Director of the Senior Living concentration and Adjunct Professor, and Leora Lanz, Assistant Dean of Academic Affairs; Faculty Chair of the Graduate Program; Associate Professor of the Practice, Boston University School of Hospitality Administration We are delighted to present this special issue on Senior Living for the Boston Hospitality Review. While Senior Living has historically been […]

September 2021 Editors’ Letter

By: Leora Halpern Lanz, ISHC, Assistant Dean of Academic Affairs; Faculty Chair, MMH; and Associate Professor of the Practice, Boston University – School of Hospitality Administration and Mackenzie Miers, SHA ’21, MMH ’22 We are pleased to share Part II of our Digital Marketing edition of the Boston Hospitality Review (BHR). As our Part I […]

Destination Marketing in a Pandemic: How Bermuda Retained Its Relevance and Found Silver Linings

By Leora Halpern Lanz, ISHC with Claire Deal, SHA ’23 I. Introduction: The Impact In 2020, tourism’s boom hit a sudden, unanticipated, and dramatic pause. With the emergence of a global pandemic declared on March 11, global travel and tourism came to a painful halt with almost no movement of people worldwide. Countries that relied […]

Adaptation: Restaurants Maneuver in Response to COVID-19

Source: Canva By Leora Halpern Lanz, Sara Szymanski The last few months have been a true test for restaurants, as COVID-19 has severely disrupted the food and beverage industry – likely one of the hardest hit segments of the economy. Shelter-in-place and lockdown policies inevitably restricted people from gathering and going out to dinner, essentially damaging […]

The 4 C’s of a Hotel’s COVID Communications Toolkit: Important Messaging and Touch Points to Consider for Re-Opening

Source: Canva By Leora Halpern Lanz, ISHC As destinations around the globe begin to “reopen” and lead the way toward recovery, branded and independent hotel operators alike need to ensure that marketing is in place to inform guests and encourage some semblance of the desire to travel again. With that in mind, consider the following: In […]