Welcome to Boston Hospitality Review: Corporate Social Responsibility Edition In this era of being “woke,” the wake-up call for change cannot be ignored. We have reached a crisis point on many critical issues. There’s no snooze button that will allow us to rest any longer. Timely and important, this special edition on Corporate Social Responsibility […]
Category: Fall 2021
By Manisha Singal, Ph.D., Virginia Tech, and Seoki Lee, Ph.D., Pennsylvania State University Despite decades of discussion and debate around the merits of the shareholder versus the stakeholder approach to business and the relationship of Corporate Social Responsibility (CSR) with corporate financial performance, neither scholars, public policy experts, nor practitioners have reached any consensus regarding […]
By Shaniel Bernard, Ph.D., Assistant Professor, and Simone Bianco, Ph.D. Student, Hospitality and Tourism Management Department, Pamplin College of Business, Virginia Tech Operating a hotel business is a resource-intensive venture. For example, although hotels showcase various on-premises amenities in their marketing activities intending to maintain existing guests, and entice new ones to choose their property, […]
By Seoki Lee, Ph.D., The Pennsylvania State University, and Manisha Singal, Ph.D., Pamplin College of Business, Virginia Tech Introduction Current news media often highlight corporate social and environmental initiatives announced by corporations big and small, and especially those in the hospitality industry. For example, recent news media have reported that Wyndham hotels awarded frontline workers […]
The Impact of Corporate Social Responsibility on Firm Performance: Does the Life Cycle Stage of a Firm and its Corporate Governance Structure Matter?
By Jihwan Yeon, Ph.D. Student, Pennsylvania State University Introduction Hospitality firms are actively engaging in Corporate Social Responsibility (CSR) to generate strong relationships with stakeholders while aiming to benefit their own performance. For example, McDonald’s has mapped its Scale for Good initiatives to the UN Sustainable Development Goals (SDGs), taking meaningful actions toward its stakeholders […]
By Hyejin Yoon, Assistant Professor, Baewha Women’s University, Changsik Kim, Ph.D., Baewha Women’s University, and Sunny Ham, Professor, Yonsei University Introduction The novel coronavirus (hereafter Covid-19), first and foremost, has caused an unprecedented global catastrophe. Global tourism faced its worst year in 2020, with international arrivals falling by 74% (UNWTO, 2021) to 80% (OECD, 2020), […]
How Different Are Corporate Social Responsibility and Corporate Governance in Today’s Business Environment?
By Yuan Li, Assistant Professor, James Madison University The topic of corporate social responsibility (CSR) has attracted wide attention from scholars, the public, and industry professionals alike. In the hospitality literature alone, numerous studies have examined its antecedents and outcomes, as evidenced by a large number of review papers on CSR published in major hospitality […]
By Eojina Kim, Ph.D., Pamplin College of Business, Virginia Tech, Yoon Jung Jang, Ph.D., School of Hotel, Restaurant, & Culinary Arts, Woosong University, and Vivica Kraak, Ph.D., Department of Human Nutrition, Foods, and Exercise, Virginia Tech Addressing the Dimensions of Sustainability During the Covid-19 Pandemic Human-induced climate change is one of the greatest current challenges, and policies […]
By Ashokkumar Manoharan, Ph.D., College of Business, Government and Law, Flinders University, Manisha Singal, Ph.D., Pamplin College of Business, Virginia Tech, and Juan Madera, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston (UH) Recent social movements such as Black Lives Matter and Stop Asian Hate have caught the attention of business bringing forth […]
Influencer Marketing: A Comparison of Traditional Celebrity, Social Media Influencer, and AI Influencer
By Lu Zhang, Ph.D., Associate Professor, Michigan State University, and Wei Wei, Ph.D., Associate Professor, University of Central Florida Introduction Celebrity endorsement as an effective marketing tool has long been recognized by hotels, restaurants, and tourist destinations. It has a positive impact on brand image, consumer buying behavior, as well as firms’ financial performance. Companies spend […]