Tag: August 2021

Letter from the Dean – August 2021 Digital Marketing Issue

Welcome to Boston Hospitality Review: Digital Marketing Edition (Part I of II) One of the luxuries of staying in a hotel, beyond the fresh linens, array of carefully selected bath products, and chocolate treats left on the pillow, is access to a particular benefit that is not exactly decadent but fleeting and frequently unattainable in […]

August 2021 Editors’ Letter

By: Leora Halpern Lanz, ISHC, Assistant Dean of Academic Affairs; Faculty Chair, MMH; and Associate Professor of the Practice, Boston University – School of Hospitality Administration, and Mackenzie Miers, SHA ’21, MMH ’22 The year of the pandemic proved to be a monumental one for the discipline of digital marketing. With businesses and services unable […]

The Hospitality Digital Toolbox for a New Normal

  By Max Starkov, Hospitality & Online Travel Tech Consultant and Strategist This year, travel consumers will spend more time on digital media – 6:41 hours/day – than all other media (TV, Radio, Newspapers, Magazines) combined – 5:30 hours/day (eMarketer). With the explosion of the “digital way of life,” the customer journey has turned into […]

As the Digital Cookie Crumbles: Hospitality Marketing Survival in a Cookie-less World

By Scott Savitt, Senior Partner, Director of Digital, Connelly Partners & Shield 46, and Lecturer, Boston University School of Hospitality Administration, CAS ’93 Who Took Our Cookie Away?  At the beginning of 2020, Google announced that it would cease the use of third-party cookies in its Chrome browser by 2022 (Schuh, 2019).  Now, after over […]

Privacy and the Need to Change Marketing: A Digital Landscape War

By Thomas Moseley III, SHA ’20, MMH ’21 New technological advances provide promise in addressing the important privacy and data security concerns of consumers and businesses. Digital marketers may also need to advance their best practices on how to effectively communicate, educate, and reach their valued consumers in a fast-changing digital environment.    Demand for Privacy […]

Privacy Policies Outside the US and Effective Digital Marketing

By: Mackenzie Miers, SHA ’21, MMH ’22 Foreign Data Privacy: Strict or Soft? Digital is today’s most popular form of marketing (Singh, 2021). Access to the internet has transformed our way of life; it enables people to engage with individuals from all over the world, thus strengthening a brand’s ability to connect and boost awareness, […]

TikTok: Legitimate Marketing Platform or Deceptive Advertising Medium?

By Dorian Brown, SHA ’22 and Jason Chang, SHA ’22 The Beginning  TikTok, a popular yet continually controversial social media platform, has been a dominant force on how Gen Z consumes entertainment and information (Muliadi, 2020). Originally founded in 2014 as Musical.ly by Alex Zhou and Louis Yang (Leskin, 2020), the app emerged immensely popular […]

Apple’s Attack on Email Marketing: Is It Helping Push the Industry Forward?

By Elizabeth Karakachian, SHA ’18, Marketing Data Operations at Norwegian Cruise Line Holdings Ltd. On June 7, at the 2021 Worldwide Developers Conference (WWDC), Apple announced their new iOS15 and Mac OS Monterey Mail Privacy Protection features and quickly turned the email marketing world upside down. There are two key components of the upcoming Apple update […]

Digital Done Differently: Lessons for the Future

By Mariana Safer, Director of Digital Marketing, Commercial Tiered Services, Kimpton Hotels & Restaurants In February of 2020, COVID-19 headlines took a frightening turn.  No one knew at that time that the astounding number of hotel cancellations pouring into reservations centers would halt the hospitality industry or much worse, take the lives of millions of people […]