Tag: ESSEC Business School

Marc Mazodier, Professor, ESSEC Business School

A BHR Interview with Marc Mazodier, Professor, ESSEC Business School Bonjour, Marc. How would you define a successful marketing initiative, particularly for a lifestyle or experienced-focused brand or service (such as hospitality or any industry that services people)? I still find the Apple marketing philosophy from the 80s relevant. Marketing is first about understanding consumer […]

5 Skills for Leadership in the New Era of Hospitality

By: Johanna Wagner and Carina Hopper, Lecturers at ESSEC Business School Introduction A new era of sustainability is at our doorstep, in which the hospitality industry has the potential to become a model as an open window to some of nature’s most beautiful gems, a source of unique experiences for guests and a major provider […]