Tag: marketing strategies

Listen to your customer and shift to their behaviors

in 2024, Digital Marketing, Marketing, May 2024 2 comments

A BHR Interview with Sandra King, Principal and Founder, STKing Associates LLC Sandra, what are some of the more effective tools companies use to monitor and measure sentiment, trends, and preferences? Social listening is increasingly being done to better understand the chatter about companies, products, and services. Employing tools available through various AI platforms […]

Tags: brand monitoring, Consumer Behavior, customer preferences, customer-centric marketing, e-commerce trends, hospitality industry, innovative marketing, marketing efficacy, marketing innovation, marketing strategies, retail evolution, sentiment analysis, social commerce

Letter from the Editor – May 2024

in 2024, Digital Marketing, Marketing, May 2024 0 comments

How do we identify marketing that is notably “innovative?” And can we determine if a particularly creative and nuanced ad, for example, or messaging or brand voice, is not just “innovative,” but also effective? Does marketing in hospitality or travel and tourism come through on the other end as “innovative” or simply, effective”? And then […]