paid search | Boston Hospitality Review

Partnerships and collaborations mean innovative marketing for restaurants today.

in 2024, Digital Marketing, Marketing, May 2024 1 comment

A BHR Interview with Roger Drake, Interim Chief Marketing Officer, Condado Tacos Roger, what are some of the more innovative marketing methods you utilize for the restaurant brand today, and why are they effective? Partnerships and collaborations that create a win-win opportunity work really well for this brand. Matching the restaurant brand’s target guest base […]

Tags: AI tools, brand awareness, collaborations, customer data platforms, digital marketing, email marketing, fast-casual dining, hospitality industry, influencer marketing, innovative marketing, market research, paid search, partnerships, restaurant marketing, social media

Search Engine Marketing (SEM): Financial & Competitive Advantages of an Effective Hotel SEM Strategy

in Business Practices, Hotel and Lodging, Marketing, Spring 2015, Technology, Trends 7,471 comments

By: Leora Halpern Lanz & Jovanna Fazzini Inefficient algorithms drove various search engines throughout the 1990’s. Search results were at times unrelated to the proposed query, and were cluttered with spam. Google soon devised a more organized and systematic search result listing, and the relevance of search results improved exponentially. The plethora of data distributed […]

Tags: advertising, digital marketing, hospitality, Jovanna Fazzini, Leora Halpern Lanz, marketing, paid search, ppc, ppo, search engine marketing, search engine optimization, sem, seo

Tag: paid search

Partnerships and collaborations mean innovative marketing for restaurants today.

Search Engine Marketing (SEM): Financial & Competitive Advantages of an Effective Hotel SEM Strategy