market research | Boston Hospitality Review

Partnerships and collaborations mean innovative marketing for restaurants today.

in 2024, Digital Marketing, Marketing, May 2024 7 comments

A BHR Interview with Roger Drake, Interim Chief Marketing Officer, Condado Tacos Roger, what are some of the more innovative marketing methods you utilize for the restaurant brand today, and why are they effective? Partnerships and collaborations that create a win-win opportunity work really well for this brand. Matching the restaurant brand’s target guest base […]

Tags: AI tools, brand awareness, collaborations, customer data platforms, digital marketing, email marketing, fast-casual dining, hospitality industry, influencer marketing, innovative marketing, market research, paid search, partnerships, restaurant marketing, social media

Marc Mazodier, Professor, ESSEC Business School

in 2024, April 2024, Digital Marketing, Marketing 1 comment

A BHR Interview with Marc Mazodier, Professor, ESSEC Business School Bonjour, Marc. How would you define a successful marketing initiative, particularly for a lifestyle or experienced-focused brand or service (such as hospitality or any industry that services people)? I still find the Apple marketing philosophy from the 80s relevant. Marketing is first about understanding consumer […]

Tags: AI in marketing, consumer needs, creativity, customization, ESSEC Business School, European brands, experienced-focused service, hospitality industry, lifestyle brands, Marc Mazodier, market research, marketing initiative, relevance, salespeople importance, simplicity

Tag: market research