Tag: market research

Partnerships and collaborations mean innovative marketing for restaurants today.

A BHR Interview with Roger Drake, Interim Chief Marketing Officer, Condado Tacos Roger, what are some of the more innovative marketing methods you utilize for the restaurant brand today, and why are they effective?  Partnerships and collaborations that create a win-win opportunity work really well for this brand. Matching the restaurant brand’s target guest base […]

Marc Mazodier, Professor, ESSEC Business School

A BHR Interview with Marc Mazodier, Professor, ESSEC Business School Bonjour, Marc. How would you define a successful marketing initiative, particularly for a lifestyle or experienced-focused brand or service (such as hospitality or any industry that services people)? I still find the Apple marketing philosophy from the 80s relevant. Marketing is first about understanding consumer […]