Tag: marketing innovation

Letter from the Publisher – May 2024

Welcome to the Second Part of our Marketing Innovation edition of The Boston Hospitality Review. As was shared in Part I, the Q&As depicted here reflect conversations with several esteemed experts and depict varying perspectives and philosophies of innovative hospitality marketing. The featured contributors in both parts of this series stem from an exciting range […]

Listen to your customer and shift to their behaviors

A BHR Interview with Sandra King, Principal and Founder, STKing Associates LLC Sandra, what are some of the more effective tools companies use to monitor and measure sentiment, trends, and preferences?   Social listening is increasingly being done to better understand the chatter about companies, products, and services. Employing tools available through various AI platforms […]

Letter from the Editor – May 2024

How do we identify marketing that is notably “innovative?” And can we determine if a particularly creative and nuanced ad, for example, or messaging or brand voice, is not just “innovative,” but also effective? Does marketing in hospitality or travel and tourism come through on the other end as “innovative” or simply, effective”? And then […]

Nelson Boyce, Managing Director, Google

A BHR Interview with Nelson Boyce, Managing Director, Google Nelson, can you tell us a bit about your role at Google and your connection to the business of hospitality I co-lead the US Advertising Sales for the travel category. My partners include OTAs like Priceline, Metas like Tripadvisor, Suppliers like Marriott Bonvoy and cruise lines […]

Michael Goldrich, Founder and Chief Advisor, Vivander Advisors

A BHR Interview with Michael Goldrich, Founder and Chief Advisor, Vivander Advisors Michael, can you share a bit of your perspective about the evolution and growth that you have seen throughout your career in hospitality marketing? When I started in hospitality, hotel websites were the online equivalent of the Yellow Pages: simple, straightforward digital brochures […]