Tag: Hotel Marketing

Letter from the Editor – May 2024

in 2024, Digital Marketing, Marketing, May 2024 0 comments

How do we identify marketing that is notably “innovative?” And can we determine if a particularly creative and nuanced ad, for example, or messaging or brand voice, is not just “innovative,” but also effective? Does marketing in hospitality or travel and tourism come through on the other end as “innovative” or simply, effective”? And then […]

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Hotel E-Commerce: Navigating the Complex Hospitality Digital Marketing Landscape

in Hotel and Lodging, Marketing, Restaurants, Technology, Winter 2016 35 comments

By Leora Halpern Lanz It’s challenging to be a hotel market today, let alone one who needs to understand and masterfully manage digital marketing for one or more properties. How do the hotel marketer and revenue manager ride the endless wave of online travel agency (OTA) distribution, commission structures, and rate parity? How much should […]

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