A BHR Interview with Jim Joseph CEO, U.S. and Global Chief Marketing and Integration Officer, Ketchum Jim, how would you define or identify an “innovative” marketing initiative? Can you give an example? Innovation is in the eyes of the beholder. What is innovative to one brand may in fact be a standard practice for another. […]
A BHR Interview with Marc Mazodier, Professor, ESSEC Business School Bonjour, Marc. How would you define a successful marketing initiative, particularly for a lifestyle or experienced-focused brand or service (such as hospitality or any industry that services people)? I still find the Apple marketing philosophy from the 80s relevant. Marketing is first about understanding consumer […]
A BHR Interview with Kendall McCreary, Influencer Marketing Strategist, bread & Butter Kendall, how important is influencer marketing in the work you do with hospitality or lifestyle brands? Why? Influencer Marketing is extremely important, as we continue to see its impact on how consumers make decisions. We are seeing TikTok beginning to be labeled as […]