Going back to its roots: Can hospitableness provide hotels competitive advantage over the sharing economy.
By Makarand Mody Abstract While the customer experience is at the heart of the hospitality industry, experience-related research remains underrepresented. This gap is critical, particularly given the emerging threat of the sharing economy to the hotel industry along experiential factors. Using data from a survey of 630 customers who stayed at a hotel or an […]
Not in my backyard? Is the anti-Airbnb discourse truly warranted?
By Makarand Mody Abstract The sharing economy, and Airbnb in particular, has emerged as one of the most contentious issues of recent times. The company has experienced rapid growth in its decade of operation, supported by strong consumer demand that is increasingly substituting that for the conventional hotel product (Guttentag & Smith, 2017; Hajibaba & Dolnicar, 2017), and […]
Hotel-like hospital rooms’ impact on patient well-being and willingness to pay: An examination using the theory of supportive design
By Makarand Mody Abstract The study aims to examine how features that foster a sense of control, create positive distractions and provide access to social support influence patients’ well-being and, subsequently, their likelihood to choose hotel-like hospital rooms and their willingness to pay higher out-of-pocket expenses for such rooms. While there is increasing evidence to […]
Forecasting hotel demand uncertainty using time series Bayesian VAR models
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract Demand uncertainty is a fundamental characteristic of the hospitality industry. Hotel room inventory is fixed, and devising an accurate daily demand measurement is a key operational challenge. In practice, it is difficult to predict the industry stability and capture demand uncertainty, so the industry relies on demand estimates. This process […]
[TIME] Professor Suzanne Bagnera Shares Some Hotel Etiquette for Guests to Follow
Professor Suzanne Bagnera shared with Time some hotel etiquette for guests to follow from how to interact with employees to how much you tip. In addition, she addresses how guests should handle a bad experience at a hotel. Read More
[SKIFT] Dr. Mody on Carlson Rezidor’s Rebrand as Radisson
Super 8, Days Inn, Ramada, Howard Johnson, Dolce, and Travelodge have a lot more in common than just being hotel brands. Together, the franchises represent just some of the 20 hotel brands that form Wyndham Hotel Group . Now it’ll be that much easier for consumers, including loyalty customers, to identify the connection. Twelve of Wyndham’s 20 […]
Professor Lanz and Dr. Mody on Japan’s Newest Emerging Midscale Brand
Hoshino Resorts, a family-owned hotel company based in Japan that’s been in operation for more than 100 years, just announced its newest brand: OMO. The new midscale brand was designed to appeal to tourists, and to capitalize on the visitor boom that Japan has experienced in recent years, as well as the crowds expected for the […]
Dr. Makarand Mody on New Lifestyle Hotel Brands
Like many other luxury hotel groups before it, Jumeirah Group hopes it can appeal to even more travelers with its newest brand. Jumeirah’s decision to enter this space isn’t surprising, said Makarand Mody, assistant professor of hospitality marketing at the Boston University School of Hospitality Administration. “Lifestyle brands certainly represent the way forward for most hotel companies […]
[HospitalityNet] Professor Leora Lanz Wrote an Opinion Article on Hotel Occupancy
Professor Leora Lanz wrote an opinion article for HospitalityNet, where she helped answer the question: how do hotels fill those last available rooms? She dispels the notion that it’s all from OTAs and offers alternatives that hotels use to sell their remaining rooms. Read More
The Influence of Hospitable Design and Service on Patient Responses
By Makarand Mody Abstract A study of 216 respondents examined a medical center environment’s influence on patient responses. A stimulus–organism–response (S-O-R) model was adapted to the theory that more hospitable healthcare servicescape elements will affect patients’ overall satisfaction with healthcare experience, loyalty intentions, and willingness to pay out-of-pocket expenses for healthcare services. Servicescape elements included […]