The Future of Hospitality Starts Here
Boston University School of Hospitality Administration (SHA) is changing the way the world looks at hospitality.
Yes, hospitality began with hotels, restaurants, travel and tourism—vital components of the hospitality industry worth billions. But what about sports and entertainment venues? Doctors’ offices and healthcare facilities? Retail and so much more? Hospitality can make a real difference in any organization where people and profit matter.
Located in one of the world’s leading hospitality hubs, SHA empowers students to concept, engineer, and implement experiences that are innovative by making them meaningful and memorable to their audiences. We call this Experience Innovation.
Our academic programs, immersive learning opportunities, research initiatives, industry engagement, and vibrant culture all focus on understanding human interaction to achieve individual, organizational, and societal goals.
An Entirely Different Direction
At Boston University’s School of Hospitality, we invite students to Experience Innovation in the way we define and teach hospitality. By exploring a wide range of disciplines—from human behavior and leadership to branding, event management, real estate and hotel investment, and beyond—our students are equipped to become the next generation of leaders in the hospitality industry.
If you’re the kind of person who isn’t afraid to look at things differently, likes to think big and be bold, and wants to make a difference in this world—you just might be an Experience Innovator.
Our Undergraduate Programs
Whether you choose Hospitality Administration or Hospitality and Communication, you’ll learn from the best, gain hands-on industry involvement and Experience Innovation.
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Our Graduate Programs
Use Experience Innovation to advance your career with a Master of Management in Hospitality, Master of Science in Hospitality Real Estate, or Master of Science in Hospitality Management.
Learn MoreFeatured News
July 29, 2026
BU SHA Promotes Two Faculty to New Academic Leadership …
Boston University School of Hospitality (BU SHA) is pleased to announce two faculty promotions: Makarand Mody, Ph.D., to Associate Dean of Academic Affairs, and Apostolos Ampountolas, …
July 29, 2026
[WalletHub] Ampountolas Weighs In on Credit Cards for First-Time …
Credit card marketing tends to lead with rewards. For someone opening a first account, that framing can be the wrong place to start. That was …
July 6, 2026
[BU Today] SHA Grad Student Gets Behind-the-Scenes Look at …
For Carol Gao (SHA'26), hospitality has always come down to connecting with people. This summer, that instinct is playing out on a global stage. Gao …