This School of Hospitality Administration Class Doubles as a Marketing Agency for Cities, Hotels, More

Student teams, paired with clients, gain real-world experience When was the last time you went to Revere? If you asked a team of undergraduate students from the School of Hospitality Administration, they’d tell you now is the perfect time to take a trip to the North Shore city. For their Advanced Hospitality Strategic... More

[Unique Venues] A Communication Primer for Re-Opening and Ensuring Trust

A Communication Primer for Re-Opening and Ensuring Trust | Unique Venues By Leora Halpern Lanz, ISHC As states and provinces roll out their respective phases of (COVID) reopening, it is imperative that we, as venue operators, comprehend our new ways of conducting business and become proactive and effective in communicating them. We want... More

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Hospitality Discussions with Long Live Lodging

Members of the SHA community participated in Long Live Lodging Panels. Recently, SHA Faculty, Dr. Makarand Mody and Professor Leora Lanz, and a SHA Graduate student, Mara Littman (SHA MMH '20), joined hospitality leaders on Long Live Lodging panel discussions. 60 speakers across 12 panels came together to discuss all things hospitality, More

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Professor’s Muller & Lanz Comment on Chipotle’s Heavy Promotion Month

Starting today, Chipotle is offering three simultaneous promotions in an effort to gain back loyalty from customers prior to it’s 2015 E. coli outbreaks. Will a heavy schedule of promotions be enough to win back customers? BU School of Hospitality Administration professors Christopher Muller and Leora Lanz discuss the strategy’s pro’s and con’s with “The... More

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Professor Leora Lanz Discusses 2016 Food Trends on The Travel Bite Podcast

SHA marketing professor Leora Lanz joined The Travel Bite podcast and host Rachelle Lucas to discuss 2016 Food Trends ranging from restaurant menus, ingredients, and delivery methods. Lanz discussed her recent food trend research which points to 2016 as the “Year of the Crops” with a focus on highlighting vegetables like bok choy. Additionally, More

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