Hospitality Discussions with Long Live Lodging
Members of the SHA community participated in Long Live Lodging Panels.
Recently, SHA Faculty, Dr. Makarand Mody and Professor Leora Lanz, and a SHA Graduate student, Mara Littman (SHA MMH ’20), joined hospitality leaders on Long Live Lodging panel discussions. 60 speakers across 12 panels came together to discuss all things hospitality, have a Q&A session for each panel, and enjoy virtual happy hour. Topics covered includes:
- State of the Industry/What’s Ahead
- What’s Your Story?
- Workforce and Labor Issues
- Marketing for Future Guests
- Revenue Management
- Innovation Triggered
- New Standard of Clean
- The New Workplace
- Emerging Pineapple Professionals
- Financing Post-Crisis
- Deals on the Horizon
- New Investors
- The Big Comeback
Marketing For Future Guests
Explore how to market not knowing who will be the first post-Covid19 guests to return to travel and what the messages should be.
Emerging Pineapple Professionals (featuring Professor Leora Lanz and Mara Littman, BU SHA MMH ‘20)
Panelists discussed how the COVID-19 crisis and the expectation of similar disruption in the future have changed the expectations and plans of hospitality students and recent grads.