Professor’s Muller & Lanz Comment on Chipotle’s Heavy Promotion Month

Starting today, Chipotle is offering three simultaneous promotions in an effort to gain back loyalty from customers prior to it’s 2015 E. coli outbreaks. Will a heavy schedule of promotions be enough to win back customers? BU School of Hospitality Administration professors Christopher Muller and Leora Lanz discuss the strategy’s pro’s and con’s with “The college students are on […]

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