Performing Arts Enterprise, Advanced Graduate Certificate
The Advanced Graduate Certificate in Performing Arts Enterprise at Boston University’s Metropolitan College (MET) is offered in partnership with Nederlander Worldwide Entertainment, one of the world’s leading commercial theater companies. Established in 1912, the Nederlander companies own and/or operate some of the world’s greatest theaters, produce and present premier entertainment, and serve as a consultant and talent booker for their own facilities and other renowned entertainment venues in the US and abroad.
Ideal for early and mid-career performing arts professionals, this advanced certificate program provides the opportunity to gain advanced training in the development and production of commercial performing arts productions. Classes are taught at Boston University by leading practitioners from the Broadway theater and performing arts communities, and include site visits to New York City, where students will interact with leading figures in the commercial art world. Students will learn how to manage commercial arts venues, secure and develop commercial productions, engage with new technologies and innovative partnerships, and learn best practices in programming performing arts productions. The advanced certificate includes an intensive internship with a commercial performing arts program in New York or abroad.
Students completing the Advanced Graduate Certificate in Performing Arts Enterprise should be able to:
- Demonstrate advanced knowledge of the history, structure, and institutional behavior of performing arts organizations in the US commercial sector.
- Demonstrate proficiency with a sophisticated skill set emphasizing best practices with regard to the development of commercial performing arts projects.
- Identify, interpret, and apply relevant legal regulations in the management of commercial arts enterprises.
- Demonstrate an understanding of the issues and factors affecting the development and touring of performing arts productions internationally.
- Take a strategic approach to their personal development, networking, and self-marketing for professional advancement within the field of commercial performing arts management.
(six courses/20 credits)
Students complete four 4-credit courses and two 2-credit internship sections.
MET AR 751 Commercial Production: The Broadway Model
This course will examine the process of developing commercial Broadway productions from "page to stage." Students will examine the selection process that producers follow to identify a piece or property. We will examine the entire production process, from securing the rights and options, to legal processes including investor relations and collective bargaining, to assembling a creative and production team. Students will have the opportunity to meet with several Broadway producers as guest speakers. Other topics covered may include securing a theater, residual and subsidiary income as well as domestic and international touring. The leadership role of the producer will be discussed at every stage of the journey. [ 4 cr. ]Fall 2020
|A1||IND||Caolo||EPC 203||TRF||6:00 pm – 8:45 pm|
|A1||Caolo||EPC 203||S||9:00 am – 3:45 pm|
MET AR 752 Leadership and Entrepreneurship in the Commercial Performing Arts
Leadership skills are required at all levels of an entertainment business. Students will examine aspects of leadership within multiple levels of these businesses. Students will be introduced to formal leadership skills and styles with the goal of examining a leader's ability to build a team, manage staff, ideas and projects using skills to "manage up" and oversee, inspire and lead teams in their supervision. Given many leaders in arts and entertainment hold what are traditionally viewed as management positions, this course will compare and contrast the concepts of both management and leadership.
Through moderated discussions students will examine leadership in multiple levels of a variety representative enterprises. This will include the opportunity to learn from the leadership at the top of an organization and their support teams emphasizing the path leadership takes throughout a successful organization. Representative organizations may include commercial producing and/or presenting organizations, trade organizations, property owners and facility management, service providers or copyright / licensing management. The leadership skills and traits of successful producers and presenters are compared and contrasted in the context of workplace environments and organizational cultures. [ 4 cr. ]
|A1||IND||Grossman||CGS 523||RF||6:00 pm – 8:45 pm|
|A1||Grossman||CAS 214||S||9:00 am – 3:45 pm|
MET AR 753 Current Trends in the Performing Arts Industry
Promoting a theatrical property extends beyond selling tickets to performances; be it a limited or open-ended engagement. Producers and artists continually seek new opportunities and environments for their properties. This requires strategic planning with a holistic view of an goals implementing a methodical process, of analyzing, decision-making and forecasting its business activity(s) to ensure future success. [ 4 cr. ]
|A1||IND||Ley||PHO 201||TRF||6:00 pm – 8:45 pm|
|A1||Ley||PHO 201||S||9:00 am – 3:45 pm|
MET AR 754 Global Performing Arts Presenting
This course focuses on core concepts that are involved with offering a theatrical property to the touring market and other commercial presenting environments such as cruise ships, casinos, resorts or public/private partnerships. Leaders of these businesses and entertainment organizations must present or produce artistically rewarding programs that align with their missions to attract, retain and grow audiences, while maintaining sustainable financial support. The course explores the assessment of a commercial artistic/entertainment property for the purpose of placing the property on Broadway, an international tour or other settings in which the property can be presented and monetized. The specific legal and licensing requirements to accomplish a variety of presenting models, such as ADA requirements, international visa requirements, content licensing, and financial models etc. will be explored with a strong focus on international engagements and viability. [ 4 cr. ]
|A1||IND||Schnepp||EPC 206||TRF||6:00 pm – 8:45 pm|
|A1||Schnepp||EPC 206||S||9:00 am – 3:45 pm|
MET AR 802 Internship in Arts Administration I
This course provides provide guidance in identifying, securing, and preparing for your internship experience. There will be three class meetings that operate on a seminar model. Students will have the opportunity to discuss their plans and concerns as they begin the process of identifying an internship site and applying for internships. Class sessions will also include specific instructions on preparation of resumes, job-hunting techniques, effective presentation, and the like. There are two Saturday morning workshops, one devoted to resume preparation (required) and one on making effective presentations (optional but strongly recommended). Arts Administration degree students only. [ 2 cr. ]Fall 2020
|A1||EXP||DeNatale||STH 319||F||2:30 pm – 5:15 pm|
|A1||DeNatale||STH 319||S||10:00 am – 12:45 pm|
MET AR 803 Internship in Arts Administration II
This course provides guidance to students as they undertake the internship experience. Students will meet individually with the instructor to report on their experience and receive feedback. Students will have the opportunity to share their experiences and "lessons learned" with their classmates, and to provide advice and guidance to students who are in the planning stages of their own internships. Students may not register for MET AR 803, or begin their actual internship until they have completed a minimum of six of the ten required courses. Arts Administration degree students only. [ 2 cr. ]Fall 2020
View all Arts Administration graduate courses.