Master of Science in Global Marketing Management
Students in the Master of Science in Global Marketing Management (MSGMM) program at Boston University’s Metropolitan College benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field—including e-commerce, financial and economic analysis, project management, product and service development, and data analysis. Students obtain a broad understanding of the marketing research, decision-making, and advanced marketing techniques needed to excel in the global marketing field. Boston University’s master’s in Global Marketing Management also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.
Students also have the opportunity to take online courses with Boston University’s international partner universities in Europe, Latin America, and Asia. Within this “global classroom,” students interact directly with other students and professionals at some of the world’s top business schools, participating in management and marketing classes, discussion groups, and individual and team projects conducted by professors from our international partner universities. Through these virtual learning experiences, working students around the world are able to collaborate both individually and in teams, enhancing their skills in leadership, logistics, and cross-cultural communication.
Students who complete the master’s degree in Global Marketing Management will be able to demonstrate:
- An understanding of critical and innovative thinking, a perspective on global business, skills in enhanced communication and project leadership, as well as the technical tools and techniques necessary for business decision-making. Students will also have the knowledge and skills necessary to engage in international import/export transactions and a broader range of global economic operations, including NGO, government, and business activities.
- An understanding of the unique aspects of different regions of the world and how they are positioned for global markets.
- The skills necessary to conduct market research to assess customer needs as well as the ability of the firm to meet those needs through the development of new products and services.
- An appreciation of the complexity of global production and distribution.
- Comprehension of the complexity of international commerce to include financial analysis, law, and regional competitiveness.
- Specific marketing skills and marketing concepts, such as social media marketing, reputation management, and data analytics, that can help update marketing operations.
- The skills and abilities necessary to operate globally with an understanding of cultural differences, global marketing and research strategies, and regional adaptions.
- The skills necessary to design and strategically manage various evolving forms of digital media, and engage in a broad range of innovative marketing techniques.
- Knowledge and expertise of international marketing and management necessary to successfully compete in the global economy.
- The ability to understand and analyze a variety of socioeconomic environments, and formulate competitive marketing strategies.
- Facility in performing sophisticated market research and analysis through the application of a broad range of innovative marketing techniques and analytics, in order to seize major market opportunities.
MS in Global Marketing Management Program Options
Available on campus and in the following formats:
- Blended: By combining the convenience of online study and the dynamic of face-to-face learning, the blended format provides added flexibility and new avenues of opportunity for those with demanding schedules.
Dual Degree Option
In appreciation of the converging nature of management skills and technology, the Administrative Sciences department collaborates with Metropolitan College’s departments of Actuarial Science and Computer Science. Degree candidates in either program may apply 8 credits from one degree toward a second degree in one of these disciplines, thereby reducing their work by two courses. Students must be accepted by both departments, but they may request that application materials such as references and transcripts be forwarded from the first program to the second.
The department reviews each student’s prior academic background in relation to their current professional standing to determine suitability. Candidates for admission to the degree program are selected on the basis of academic transcripts, academic and professional references, and often interviews. Degree candidates have six years to complete the program from the date of their first course.
Part-time students who hold a bachelor’s degree but have not applied as degree candidates may enroll in the department’s classes on a space-available basis for a maximum of two courses prior to obtaining acceptance to the program. Students should consult prerequisite requirements for the program to determine what courses would be appropriate in this situation. It is important to note that a maximum of one course (four credit hours) with a grade of B+ or better completed prior to acceptance, not used toward another degree, and taken no more than four years prior to matriculation, may be credited toward degree requirements with department approval. A written request on the appropriate department form must accompany the student’s application. Students requesting full-time admission are expected to have completed a minimum of one year of work experience.
Applicants who require an I-20 visa from Boston University must submit an International Student Data Form (ISDF), along with financial and other documentation as required by the International Students & Scholars Office (ISSO). Since financial aid is not available to foreign students, each international applicant will be asked to provide a financial declaration showing adequate funding for both tuition and living expenses for the duration of the program. All credentials must be submitted in English. International students must submit copies of current or recently issued visa or I-20 documentation. Boston University will not issue an I-20 without this information. Additional information may be obtained at bu.edu/isso.
International students must demonstrate an understanding of English, including the ability to read and write with proficiency. Students whose native language is not English must submit results from the following:
- The Test of English as a Foreign Language (TOEFL) Internet-Based Test (iBT), with a minimum total score of 84, and minimum scores in each section as follows: Reading—21; Listening—18; Speaking—23; and Writing—22
- The International English Language Testing System (IELTS), with a minimum total score of 6.5, and minimum scores of 6.5 in each section
For TOEFL, the institutional code for Metropolitan College graduate programs is 3087. There is no institutional code required for the IELTS.
Applicants are exempt from language testing if they:
- Completed a four-year undergraduate degree at an accredited college or university in a country where English is the standard language: Australia, The Bahamas, Bermuda, British Virgin Islands, Canada (except Province of Québec), Ireland, New Zealand, and the United Kingdom.
Students who do not meet the minimum TOEFL requirement may wish to contact Boston University’s Center for English Language & Orientation Programs (CELOP) for further information.
All application materials must be submitted in English. A copy of the original document must accompany translations of academic records and other materials. Records of university study should show courses, grades, type of degree received, and exact or approximate rank in class.
Transfer of Credits
A maximum of two graduate-level courses (8 credits), completed with a grade of B+ or better and not used toward another degree, may be transferred from an accredited university with approval from the Administrative Sciences department. The courses must have been completed no more than two years prior to matriculation. To request transfer of credits to the MSGMM, students must fill out a transfer of credit form and attach all pertinent information.
Part-time students who hold a bachelor’s degree, but have not yet applied as degree candidates, may enroll in a maximum of two courses on a space-available basis. Before registering in any of our graduate courses (600 level or higher) you will need to provide the department with an undergraduate transcript confirming your degree from an accredited university. Please note that only two courses taken prior to acceptance into the MSGMM program will be counted toward the degree.
No grade lower than B– may be applied toward degree, certificate, or diploma requirements. Students with less than a 3.0 cumulative GPA will be placed on academic probation. Students on academic probation must make satisfactory progress toward achieving a minimum of 3.0 by the following semester, and must be in a position to graduate with a 3.0 or better within the remaining program courses. While grades of B or B– are normally considered passing, these grades will not assist in raising an unsatisfactory GPA to a satisfactory level. Therefore, students must obtain a minimum grade of B+ during a probation period.
Students who, in the determination of the department and based on past academic performance, are not in a position to raise their GPA to the necessary level to graduate within the remaining courses will be dismissed from the program. Students who have not removed themselves from academic probation after one semester for full-time status (three semesters for part-time status) will be dismissed from the program.
Online and Boston-based graduate students can participate in a variety of international study experiences through the Administrative Sciences department. These include obtaining a second degree from a foreign partner institution (dual-degree program); taking a partner institution’s online course (for our online students); participating in one of the department’s intensive courses abroad; or attending a foreign university. Dual-degree students (both campus-based and online) are able to earn a second degree from a foreign university with a reduction in that school’s graduation requirements; in most cases, a student can obtain the MS in Global Marketing Management from Metropolitan College and an MBA from a foreign institution in two years of full-time study (with classes in English).
The department strongly believes that international opportunities are a vital part of today’s business education, and strives to make opportunities available to our students whether part-time, full-time, or online. MET partner institutions are located in a variety of countries, including England, France, Germany, Mexico, and Taiwan. Information about a range of international opportunities is available from the department or, for online students, the online program coordinator.
A total of 40 credits is required.
All students must satisfy the degree core courses, specialization requirements, and electives as indicated. Waived courses from the core or specialization areas must be replaced by an elective course in order to meet the 40-credit-hour requirement.
Degree Core Courses
(Four courses/16 credits)
MET AD 632 Financial Concepts
Introduction to the concepts, methods and problems of accounting and financial analysis. Includes accounting principles, measurement and disclosure issues, financial statement analysis, time value of money, cash flow projection and analysis, capital budgeting and project evaluation, bond and equity valuation, cost of capital and capital structure. 4 cr. [ 4 cr. ]
|B1||IND||Mcgue||CAS 226||T||6:00 pm – 8:45 pm|
|D1||IND||Mcgue||SHA 202||R||6:00 pm – 8:45 pm|
MET AD 642 Project Management
The course examines the concepts and applied techniques for cost effective management of both long-term development programs and projects. Project management principles and methodology are provided with special focus on planning, controlling, and coordinating individual and group efforts. Key topics of focus include overview of modern project management, organization strategy and project selection, defining a project and developing a project plan and scheduling resources, project risk analysis, work breakdown structures, and project networks. MS Project will be introduced in this course to provide hands-on practical skills with the above topics. Mastery of key tools and concepts introduced in this course provides a significant competitive advantage in the marketplace. [ 4 cr. ]
|A1||IND||Keegan||CAS 227||M||2:30 pm – 5:15 pm|
|B1||IND||Cipriano||SHA 206||T||6:00 pm – 8:45 pm|
MET AD 715 Quantitative and Qualitative Decision-Making
Explores decision making and policy formulation in organizations. Includes goal setting and the planning process, rational models of decision making, evaluation of alternatives, prediction of outcomes, cost-benefit analysis, decision trees, uncertainty and risk assessment, and procedures for evaluation of outcomes. [ 4 cr. ]
|B1||IND||Zlatev||PHO 203||T||6:00 pm – 8:45 pm|
|B2||IND||Zlatev||FLR 134||T||12:30 pm – 3:15 pm|
MET AD 741 The Innovation Process: Developing New Products and Services
Addresses the specifics of new product and service development and fostering innovation and technology to increase performance. Topics include generating and screening initial ideas; assessing user needs and interests; forecasting results; launching, and improving products and programs; bringing innovation to commercial reality. [ 4 cr. ]
|C1||IND||Unger||PHO 203||W||6:00 pm – 8:45 pm|
(Four courses/16 credits)
MET AD 648 Ecommerce
Provides a detailed examination of how businesses can successfully use Internet and Web technology. Students are introduced to the concepts and issues of electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices. [ 4 cr. ]
|B1||IND||Page||CAS 324||T||12:30 pm – 3:15 pm|
|C1||IND||Appeltans||CAS 426||W||6:00 pm – 8:45 pm|
MET AD 655 International Business, Economics, and Cultures
This course considers macroeconomic factors of relevance to the firm: aggregate economic activity, cyclical movements, and fiscal and monetary policies. The course reviews the problems of decision-making relating to demand, production, costs, market structure, and price, and provides an analysis of the interplay between governments, economic systems, labor, and multinational corporations (MNCs). Topics include: the basis for the existence, organization, and growth of MNCs; a comparison of major economic and government systems; areas include the impact on the firm's business transactions and trade due to taxation, regulation, legal environments and labor influences. This course additionally investigates the relationship between the interaction of national culture and development. Topics range from developing nations' rain forest and species management to pollution generated by developed nations. Culture, policy, and development are also discussed in relation to the impact of the business interactions (agriculture, fishing, technology transfer, etc.) among developing and developed nations. [ 4 cr. ]
|C1||IND||Lee||CAS 227||W||6:00 pm – 8:45 pm|
MET AD 737 Innovative Marketing Techniques
Prereq: MET AD648
Marketing approaches have been significantly altered with the advent of the Internet. This course provides a view of marketing for the twenty- first century. Special emphasis is provided on the impact of new Internet marketing techniques, research using data mining and metrics, search engine optimization, reaching consumer markets through the new business models associated with social communities, blogs, and other Web 2.0 structures. 4cr. [ 4 cr. ]
|D1||IND||Goncalves||CAS 428||R||6:00 pm – 8:45 pm|
MET AD 856 Market and Economic Research and Analysis
The course is designed to prepare the student to undertake a comprehensive survey of the regional or national economic, social, logistical/infrastructure and attraction market to determine the most appropriate allocation of resources and strategic positioning. Students are exposed to the development of tourism and regional development plan, the basis for segmentation and target markets. The methods and tools of market and economic research are presented and the role/interplay of private, local, national and international intuitions are discussed as they relate to data gathering and plan assessment and implementation. [ 4 cr. ]
|A1||IND||Goncalves||CAS 208||M||6:00 pm – 8:45 pm|
(Two courses/8 credits)
Select two additional Administrative Sciences graduate-level courses (8 credits) with advisor’s approval. Graduate-level courses may also be selected from other Metropolitan College departments or other Boston University schools and colleges, with an advisor’s approval.
View all Administrative Sciences graduate courses.