Master of Science in Global Marketing Management
Students in the Master of Science in Global Marketing Management (MSGMM) program at Boston University’s Metropolitan College benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field—including e-commerce, financial and economic analysis, project management, product and service development, and data analysis. Students obtain a broad understanding of the marketing research, decision-making, and advanced marketing techniques needed to excel in the global marketing field. Boston University’s master’s in Global Marketing Management also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.
Students who complete the master’s degree in Global Marketing Management will be able to demonstrate:
- An understanding of critical and innovative thinking, a perspective on global business, skills in enhanced communication and project leadership, as well as the technical tools and techniques necessary for business decision-making. Students will also have the knowledge and skills necessary to engage in international import/export transactions and a broader range of global economic operations, including NGO, government, and business activities.
- An understanding of the unique aspects of different regions of the world and how they are positioned for global markets.
- The skills necessary to conduct market research to assess customer needs as well as the ability of the firm to meet those needs through the development of new products and services.
- An appreciation of the complexity of global production and distribution.
- Comprehension of the complexity of international commerce to include financial analysis, law, and regional competitiveness.
- Specific marketing skills and marketing concepts, such as social media marketing, reputation management, and data analytics, that can help update marketing operations.
- The skills and abilities necessary to operate globally with an understanding of cultural differences, global marketing and research strategies, and regional adaptions.
- The skills necessary to design and strategically manage various evolving forms of digital media, and engage in a broad range of innovative marketing techniques.
- Knowledge and expertise of international marketing and management necessary to successfully compete in the global economy.
- The ability to understand and analyze a variety of socioeconomic environments, and formulate competitive marketing strategies.
- Facility in performing sophisticated market research and analysis through the application of a broad range of innovative marketing techniques and analytics, in order to seize major market opportunities.
MS in Global Marketing Management Program Options
Available on campus and in the following formats:
MET prioritizes the review and admission of applications submitted earlier in the rolling admission process. You are encouraged to submit your application as soon as possible and no later than the priority application deadlines for each term.
Applicants must have an earned bachelor’s degree, in any field of study, from a regionally accredited college/university (or the international equivalent) prior to enrollment at Metropolitan College. The following materials are required for a complete application:
- Completed Application for Graduate Admission and application fee
- All college transcripts
- Personal statement
- Three letters of recommendation
- Official English proficiency exam results (International students)
Transfer of Credits
A maximum of two graduate-level courses (8 credits), completed with a grade of B+ or better and not used toward another degree, may be transferred from an accredited university with approval from the Administrative Sciences department. The courses must have been completed no more than two years prior to matriculation. To request transfer of credits, students must fill out a transfer of credit form and attach all pertinent information.
Part-time students who hold a bachelor’s degree, but have not yet applied as degree candidates, may enroll in a maximum of two courses on a space-available basis. Before registering in any of our graduate courses (600 level or higher) you will need to provide the department with an undergraduate transcript confirming your degree from an accredited university. Please note that only two courses taken prior to acceptance into the program will be counted toward the degree.
No grade lower than B– may be applied toward degree, certificate, or diploma requirements. Students with less than a 3.0 cumulative GPA will be placed on academic probation. Students on academic probation must make satisfactory progress toward achieving a minimum of 3.0 by the following semester, and must be in a position to graduate with a 3.0 or better within the remaining program courses. While grades of B or B– are normally considered passing, these grades will not assist in raising an unsatisfactory GPA to a satisfactory level. Therefore, students must obtain a minimum grade of B+ during a probation period.
Students who, in the determination of the department and based on past academic performance, are not in a position to raise their GPA to the necessary level to graduate within the remaining courses will be dismissed from the program. Students who have not removed themselves from academic probation after one semester for full-time status (three semesters for part-time status) will be dismissed from the program.
A total of 40 credits is required.
All students must satisfy the degree core courses, specialization requirements, and electives as indicated. Waived courses from the core or specialization areas must be replaced by an elective course in order to meet the 40-credit-hour requirement.
Degree Core Courses
(Four courses/16 credits)
MET AD 632 Financial Concepts
Introduction to the concepts, methods and problems of accounting and financial analysis. Includes accounting principles, measurement and disclosure issues, financial statement analysis, time value of money, cash flow projection and analysis, capital budgeting and project evaluation, bond and equity valuation, cost of capital and capital structure. 4 cr. [ 4 cr. ]
|A1||IND||Noorian||SHA 210||M||6:00 pm – 8:45 pm|
|A2||IND||Mcgue||T||12:30 pm – 3:15 pm|
|A3||IND||Mendlinger||CAS 233||T||6:00 pm – 8:45 pm|
|A5||IND||Mcgue||R||12:30 pm – 3:15 pm|
|A6||IND||Mcgue||SHA 210||R||6:00 pm – 8:45 pm|
MET AD 642 Project Management
The course explores modern project management by providing an enterprise-level, experiential view of the discipline focused on connecting projects to the organization's mission, vision, and values. The theme of the course is applying key project management tools and techniques, through case-based group work. Groups select, plan, report, and then present on their project's scope, schedule, cost, risk, quality, and communications elements using tools such as the WBS, network diagram, PERT estimate, Gantt chart (including the use of MS Project), risk register, and heat map. Students also gain familiarity with important new concepts in project management: Agile frameworks, sustainability thinking, and Benefits Realization Management, all of which will be important for their success not only in other graduate courses, but as they lead projects for their organizations. The course is aligned with the latest PMBOK? Guide from the Project Management Institute. [ 4 cr. ]
|A1||IND||Greiman||M||2:30 pm – 5:15 pm|
|A3||IND||Greiman||CAS 315||W||2:30 pm – 5:15 pm|
|A4||IND||Kanabar||R||12:30 pm – 3:15 pm|
|A5||IND||Maltzman||CAS 233||R||6:00 pm – 8:45 pm|
MET AD 715 Quantitative and Qualitative Decision-Making
Explores decision making and policy formulation in organizations. Includes goal setting and the planning process, rational models of decision making, evaluation of alternatives, prediction of outcomes, cost-benefit analysis, decision trees, uncertainty and risk assessment, and procedures for evaluation of outcomes. [ 4 cr. ]
|A1||IND||Harris||T||12:30 pm – 3:15 pm|
|A2||IND||Youssef||CAS 326||T||6:00 pm – 8:45 pm|
|A3||IND||Zlatev||W||2:30 pm – 5:15 pm|
|A5||IND||Youssef||KCB 107||R||12:30 pm – 3:15 pm|
MET AD 741 The Innovation Process: Developing New Products and Services
Addresses the specifics of new product and service development and fostering innovation and technology to increase performance. Topics include generating and screening initial ideas; assessing user needs and interests; forecasting results; launching, and improving products and programs; bringing innovation to commercial reality. [ 4 cr. ]
|A1||IND||Park||T||12:30 pm – 3:15 pm|
|A2||IND||Park||R||6:00 pm – 8:45 pm|
(Four courses/16 credits)
MET AD 648 Ecommerce
The course provides a detailed examination of the history of e-commerce, along with important concepts related to the ways that businesses can successfully use Internet and Web technology. Students are introduced to the concepts and problems associated with electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices. The development of a WordPress-themed website is a minor feature of the course. 4cr. [ 4 cr. ]
|A1||IND||Appeltans||KCB 107||T||12:30 pm – 3:15 pm|
|A2||IND||Shapiro||CAS 235||R||6:00 pm – 8:45 pm|
MET AD 655 International Business, Economics, and Cultures
This course considers macroeconomic factors of relevance to the firm: aggregate economic activity, cyclical movements, and fiscal and monetary policies. The course reviews the problems of decision-making relating to demand, production, costs, market structure, and price, and provides an analysis of the interplay between governments, economic systems, labor, and multinational corporations (MNCs). Topics include: the basis for the existence, organization, and growth of MNCs; a comparison of major economic and government systems; areas include the impact on the firm's business transactions and trade due to taxation, regulation, legal environments and labor influences. This course additionally investigates the relationship between the interaction of national culture and development. Topics range from developing nations' rain forest and species management to pollution generated by developed nations. Culture, policy, and development are also discussed in relation to the impact of the business interactions (agriculture, fishing, technology transfer, etc.) among developing and developed nations. [ 4 cr. ]
|A1||IND||Goncalves||CAS 216||M||6:00 pm – 8:45 pm|
|A2||IND||Goncalves||T||6:00 pm – 8:45 pm|
MET AD 737 Innovative Marketing Techniques
This course will provide you with the theoretical understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you'll need to perform vital daily functions. The course includes discussions of both B2B and B2C and looks at marketing and communications from an integrated, business-wide perspective. The goal is to appreciate principles and practice of online marketing. Topics include integrated innovative marketing strategy, search engine marketing, email marketing, and social media. 4cr. [ 4 cr. ]
|A1||IND||Lee||M||6:00 pm – 8:45 pm|
|A2||IND||Lee||W||2:30 pm – 5:15 pm|
MET AD 856 Market and Economic Research and Analysis
The course is designed to prepare the student to undertake a comprehensive survey of the regional or national economic, social, logistical/infrastructure and attraction market to determine the most appropriate allocation of resources and strategic positioning. Students are exposed to the development of tourism and regional development plan, the basis for segmentation and target markets. The methods and tools of market and economic research are presented and the role/interplay of private, local, national and international intuitions are discussed as they relate to data gathering and plan assessment and implementation. [ 4 cr. ]
|A1||IND||Goncalves||M||2:30 pm – 5:15 pm|
|A3||IND||Chiang||T||6:00 pm – 8:45 pm|
(Two courses/8 credits)
Select two additional Administrative Sciences graduate-level courses (8 credits) with advisor’s approval. Graduate-level courses may also be selected from other Metropolitan College departments or other Boston University schools and colleges, with an advisor’s approval.
Second Master's Degree Option
In appreciation of the converging nature of management skills and technology, the Administrative Sciences department collaborates with Metropolitan College’s departments of Actuarial Science and Computer Science. Degree candidates in either program may apply 8 credits from one degree toward a second degree in one of these disciplines, thereby reducing their work by two courses.
Interested students apply for a second master’s degree after enrollment at MET. Students who apply for a second master’s degree are eligible for an application fee waiver, and may also request that application materials (including references and transcripts) be forwarded from the first application to the second. Upon acceptance to the second master’s degree, credit transfer may be applied for up to 8 credits.
View all Administrative Sciences graduate courses.