Core Faculty - Jennifer JooYeon Lee

Jennifer JooYeon Lee

Assistant Professor, Administrative Sciences Coordinator, Global Marketing Management

Taking a multidisciplinary approach to the fields of marketing and information economics, Dr. Lee’s research focuses on understanding information asymmetry in markets and organizations, as well as consumer decision-making processes in digital markets. Her research philosophy values developing externally valid research to bridge the academic-practitioner gap. She is serving as an associate editor of the Journal of Consumer Marketing (JCM), and is an active member of the American Marketing Association (AMA), Academy of Marketing Science (AMS), GAMMA, and Society for Marketing Advances (SMA). She is a recipient of the Mary Kay Doctoral Dissertation Proposal Award at AMS, Best Paper Awards at SMA and ICBE, and the Award for Excellence in Research at SUNY Binghamton. Her teaching expertise lies in digital marketing, platform business, retailing, marketing strategy, quantitative marketing, and marketing research.