Core Faculty - Jennifer Lee

Jennifer Lee

Assistant Professor, Administrative Sciences Coordinator, Global Marketing Management

Taking a multidisciplinary approach to the fields of marketing and information economics, Dr. Lee’s research focuses on understanding information asymmetry in service markets and consumer decision-making in digital markets. Her multidisciplinary research philosophy values building a holistic understanding of various market phenomena, with the ultimate goal of applying theory to practice. Her teaching expertise lies in digital marketing, platform business, retailing, marketing strategy, and marketing research. She actively participates in organizations such as the American Marketing Association (AMA), Association for Consumer Research (ACR), Academy of Marketing Science (AMS), and Society for Marketing Advances (SMA). She received the Mary Kay Doctoral Dissertation Proposal Award at AMS, Best Paper Award at SMA and ICBE, and the Award for Excellence in Research at SUNY Binghamton. She is a proud member of the Beta Gamma Sigma Honor Society, accredited by the Association to Advance Collegiate Schools of Business (AACSB).