By Kairbay Tumanov, MMH’21 and Anh Pham, ESSEC, IMHI’22 Artificial Intelligence (AI) has, over the last decade, rapidly evolved in relevance and utilization in hospitality digital marketing. How has it been used, and is our industry optimally capitalizing on the functionality? Defined as “the theory and development of computer systems able to perform tasks normally […]
By Christopher Muller The restaurant industry is undergoing a tectonic shift as 2020 begins. Traditional segmentation is evolving from the supply side of Full Service vs. Quick Service providers to the demand side of Experience Seeking vs. Convenience Seeking consumers. Restaurant executives and the companies they lead will need to pick one path or the […]
By Leora Lanz and Jenna Berry With the age of technology in full swing and the use of social media at an all-time high, digital marketing is not only recommended, but also necessary. The following list of recommendations will ensure that an independent restaurant’s online marketing presence will survive and thrive in the competitive nature […]
By Tyler Titherington I am a restaurateur. I’m behind schedule. Again. Not because I am disorganized or have too much to do, more so because I have a hierarchy of tasks that are addressed based on priority. Guest needs are my first priority, staff needs are a close second and everything else last. There is […]
By Makarand Mody and Monica Gomez For a long time, the hotel industry did not consider Airbnb a threat. Both the industry and Airbnb claimed they were serving different markets and had different underlying business models. Over the years, as Airbnb become more successful and grown to being larger than the companies in the hotel […]
By Tarik Dogru, Makarand Mody, & Christie Leonardi “A world with little or no intermediaries where there is no need to build trust between people and transactions are completed in seconds. This is the promise of the Blockchain Technology.” -Tarik Dogru Blockchain technology and its economic, social, and technological implications, mainly in the form of the cryptocurrency Bitcoin, […]
By Mike Oshins Over the past 15-20 years, changes in hotel ownership and management, the growth and development of online reservation systems and the proliferation of lodging alternatives have altered the hospitality landscape, bringing new complexity to the industry. Two decades ago, a Marriott hotel was commonly owned and managed by Marriott; now, many […]
By Peter Szende and Pooja Reddy Front-of-House & Front Desk Have you ever really noticed the front desks of the hotels that you visit? Chances are, you don’t think twice about it—because more and more, the front-of-house area is designed to be subtle and unobtrusive. If you are aware of the front desk area, it’s […]
By Nick Cohen The year is 2001, and the world is still recovering from the tragedy of September 11th. The travel industry is in a downward spiral as fears of flying and terrorism ripple across the United States and beyond, and hotels have lost significant occupancy due to a decrease in demand. Simultaneously, a fledgling […]
By Peter Szende and Annie Holcombe The evolution of society and technology has created new trends and innovations. The hospitality industry tries to stay level with new technological advances in order to keep up and engage with their guests. This modernization has eliminated various practices and inventions that were once predominant in the industry. Throughout […]