Category: Trends

Search Engine Marketing (SEM): Financial & Competitive Advantages of an Effective Hotel SEM Strategy

By: Leora Halpern Lanz & Jovanna Fazzini Inefficient algorithms drove various search engines throughout the 1990’s. Search results were at times unrelated to the proposed query, and were cluttered with spam. Google soon devised a more organized and systematic search result listing, and the relevance of search results improved exponentially. The plethora of data distributed […]

Airports Hotels: Laying the Foundation for a Synergistic Relationship

By Allison Fogarty Hotels have always been located near transportation hubs. Centuries ago, travelers sought accommodation and refreshment in inns strategically located along the road network to provide a place for man and beast to recharge and refresh. As carriages and stagecoaches gave way to railroads, and sail yielded to steam, hostelries sprang up around […]

Delivering Food to the Front Door: A New, Or Very Old, Convenience?

By: Christopher Muller, Ph.D. A century of commercial competitive conflict between the grocery (food at home or “FAH”) and restaurant (food away from home or “FAFH”) distribution channels is now being fought on an unexpected but previously contested battlefield: who will own the “convenience” of delivery in the consumer’s mind. Just one hundred years ago […]

Thoughts: Field Notes on the Future of Food

By: Nicco Muratore Tastes, purchasing and consuming habits, cooking methods, and customer expectations; they’re all changing. The farm-to-table trend is a growing trend and for some, it’s a demand when cooking at home or eating out. Dan Barber’s book, The Third Plate, Field Notes on the Future of Food, reflects on the history of thriving […]

Re-imagining The Hotel Guestroom for The Millennial Business Traveler

  By Alexis Oliver By now we’ve all heard the forecast: the Millennial Generation is set to take the country’s business travel industry by storm. By 2020, Millennials will make up 50% of U.S. business travelers, and will carry $1.3 trillion to $1.7 trillion in total spending power, according to Jeff Fromm, a marketing specialist […]

European River Cruises On the Rise Among American Tourists

By Melinda Jászberényi, Ph.D. River cruising is one of the most attractive and rapidly developing areas of international tourism. Beyond the beautiful natural environment of the rivers, architectural attractions along the riverside enrich the experience, providing historical and cultural background that deepens tourists’ connections to the city. With other European cities, Budapest has benefited from […]

Boston Market Hotel Review

By Andrea Foster PKF Consulting USA (PKFC) and PKF Hospitality Research (PKF-HR) are respected sources for sound decision-making in the hospitality and real estate industries. We apply our skills to discover the unique aspects of an opportunity for our clients, and to develop practical solutions that can be initiated efficiently, successfully, and profitably. Core areas […]

Going to School on University Hotels

By Matthew Arrants There is a relative boom going on in college- and university-owned hotel development. Across the country there are approximately 85 hotel facilities that are owned by colleges and universities, with another 14 in the development process. These facilities are unique in that they are owned directly by the schools and are closely […]

The Food Photography Trend: A Discussion of the Popular Trend and Tips on Taking Great Pictures

By Lauren Greenfield It seems that people are more willing than ever to share their lives as a series of photos on the Internet. Platforms like Facebook, Twitter, and Instagram make it easy to share every little detail with our friends and family and even with people we don’t know. We share photos of major […]

The Fall and Rise of the Travel Agent

By Stephen Jermanok In 1990, I left my job as a broker in Manhat­tan, booked an open-ended ticket to the South Pacific, New Zealand, and Australia, and wrote my first travel story, “Dining with the Descendants of Cannibals on a Fijian Is­land” for the Miami Herald. It would prove to be the start of a […]