Category: Millennial
By Christopher Muller The restaurant industry is undergoing a tectonic shift as 2020 begins. Traditional segmentation is evolving from the supply side of Full Service vs. Quick Service providers to the demand side of Experience Seeking vs. Convenience Seeking consumers. Restaurant executives and the companies they lead will need to pick one path or the […]
By Tyler Titherington I am a restaurateur. I’m behind schedule. Again. Not because I am disorganized or have too much to do, more so because I have a hierarchy of tasks that are addressed based on priority. Guest needs are my first priority, staff needs are a close second and everything else last. There is […]
By Allen Adamson and Chekitan S. Dev The Exponential Growth in Both Hospitality Brands and the Millennial Audience Requires an Exponential Shift in Brand Portfolio Strategy The past decade has seen exponential growth in hospitality brands making for an often confounding proliferation of options for travelers. According to Smith Travel Research, from hard to soft, […]
By Makarand Mody No one can deny that the hotel industry has a fight on its hands when it comes to the peer-to-peer accommodation market. A recent PWC report showed that while 6% of the US population has participated in the sharing economy for the hospitality industry as a consumer; 1.4% has served as a […]
By Alexis Oliver By now we’ve all heard the forecast: the Millennial Generation is set to take the country’s business travel industry by storm. By 2020, Millennials will make up 50% of U.S. business travelers, and will carry $1.3 trillion to $1.7 trillion in total spending power, according to Jeff Fromm, a marketing specialist […]
By Zoe Ho The hospitality industry has no shortage of women entering the business, but senior management positions seem to be dominated by men, especially general managers at major hotel properties. Although the proportions have probably improved over time, two academic studies by Robert Woods and his colleagues a decade ago indicated that fewer than […]